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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. Promotions. Why we care.

Campaign 119
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. With so many moving parts, executing a successful campaign can be challenging. Download the Ultimate Black Friday Checklist today and take the first step toward your most successful campaign yet!

Campaign 114
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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Can attention really drive campaign success?

Martech

The concept is straightforward: if attention can be accurately measured, it can help forecast and improve the effectiveness of ads, from boosting brand lift to driving sales and even adjusting campaigns in real-time. Is it straightforward and product-focused to drive sales, or lighthearted and witty to build brand affinity?

Campaign 118
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

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How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Why you need to create a sales funnel. Ready to start making sales? Want Russell To Show You How To Build a Sales Funnel That Converts? Create a Sales Funnel for Your Product. Having a product is not enough.

Campaign 256
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Get The 2-Page Sales Funnel That Generated 185,372 Leads For Our Business (Just $7). That’s what we’ll do here!