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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing playbooks work the same.

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These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce

There are so many boxes to check to deliver a successful B2B marketing campaign. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries. Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. Download the ebook.

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How to Promote a Virtual Event, According to HubSpot Marketers

Hubspot

When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. If you're one of the many brands switching your in-person events to a virtual, how do you promote them to keep attendance up? Enable speakers and employees to promote your event.

Promote 101
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5 Branding Tips for Your Next Nonprofit Fundraising Campaign

Hubspot

Branding is also vital when your organization is launching specific fundraising campaigns, events, projects, or programs. An excellent example of a nonprofit with a well-known brand that helped one of its major campaigns is GiveCorps , which recently had a Giving Tuesday campaign called BmoreGivesMore.

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

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Stop The Madness

Partners in Excellence

As we looked at campaigns, they focused my team on targeting the right people, segmenting, targeted messaging, relevance, and impact. They often want me to write about it, to interview executives, to promote them in some way. and promote their products. This is what one should expect of these PR and other Agencies.