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Marketing Campaigns and Supply Chain

Heinz Marketing

We have talked about keeping sales in the loop when rolling out marketing campaigns, we also talked about empowering the sales teams with the necessary tools when rolling out a marketing campaign. But, there are a lot of other functional teams that you should keep in the loop before rolling out a marketing campaign.

Campaign 121
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Create campaign impact by reaching the Workday Consumer

Martech

As you reevaluate your methods to reach Workday Consumers, here are a few ideas that you can use for campaign planning. This is especially important for upper-funnel campaigns because Workday Consumers actively research products and services in between work tasks. Three ways to reach the Workday Consumer. Consider working mode.

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How Under Armour’s Curry Brand shoes are taking off in the metaverse

Martech

The cross-promotion was part of a long-term initiative executed by Under Armour and spearheaded by NFT branding and tech company Luna Market. With their latest promotion, Under Armour capitalized on fan interest from real games by tying special NFT drops to results on the court. Curry Brand NF3 basketball. Image: Under Armour.

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What does ‘better data quality’ mean for marketers? And how do we get there?

Martech

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. Unless you want to go through the whole exercise again, you need to put in place policies to promote good, clean data habits.

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10 of the Best Public Relations Examples to Inspire Your Next Campaign

Hubspot

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign.

Campaign 101
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5 Valentine's Day Marketing Campaigns That'll Warm Your Heart

Hubspot

If you don't have a marketing campaign planned for the 14th, maybe some of these will inspire you to get in on some last-minute Valentine's Day action. On-demand car service company Uber launched a Romance on Demand campaign in most of the cities where they operate. Pun totally intended. Except the margins are way better for Uber.

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Everything You Need to Know About Green Marketing [Examples & Expert Tips]

Hubspot

Today, let's learn more about green marketing, the best strategies to use, and some examples to inspire your own green marketing campaigns. Greenwashing will ultimately be damaging to a company's reputation because consumers will find out that the company or products are not as green as they're promoting them to be.