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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Danish actor Mads Mikkelsen ponders the secret source of his home country's enviable happiness in Carlsberg's latest UK campaign. The stark, one-minute ad series is part of the Grey Lady's first brand-focused ad campaign in a decade. 2) Carlsberg. That really was the inspiration. 7) Entourage. 10) Hewlett Packard Enterprise.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

The best ones engage their visitors with fun photos, videos, and campaigns. They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. 4) George Washington University. What does a great college Facebook Page look like? Boston College on. UC Berkeley on.

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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” It generates subject lines for email campaigns.

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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

During the pandemic, we had a successful campaign where we were offering card members and prospects home furnishing discounts.”. KitchenAid previously partnered with Yelp by using Yelp Audiences to promote women-owned restaurants. to date are Oracle, Nielsen, The Washington Post and a number of CTV providers. Read more here.

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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

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8 Unlikely Companies Successfully Newsjacking Super Bowl XLVII

Hubspot

And remember, it's not too late to dream up your own Super Bowl campaign! Animal Planet has partnered with the Washington Animal Rescue League to bring us the 9th annual Puppy Bowl. Their YouTube channel has racked up thousands of views on just the promotional videos alone. 1) Animal Planet's Puppy Bowl.

Gaming 78