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The top 10 immersive campaigns to learn from

Martech

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. The second B2B campaign on this list may surprise you, as it was built by a more traditional brand — Chevron.

Campaign 119
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HubSpot Marketers' Favorite Integrated Marketing Campaigns

Hubspot

Up until that point, I'd come across promotional content from three different channels for the new season. This rollout has become one of my favorite integrated marketing campaigns of 2020. HubSpot's Favorite Integrated Marketing Campaigns. Integrated marketing is any marketing campaign that uses multiple channels in execution.

Campaign 101
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The Tech Giants Are Going (Back) to Washington. Here's What to Expect.

Hubspot

Washington, D.C. In the months following Facebook's initial reveal that Russian actors were behind the 2016 platform abuse and election meddling, the company -- along with Twitter and Google, among others -- have discovered additional foreign, coordinated misinformation campaigns. is becoming a familiar place for Big Tech executives.

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10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Hubspot

Danish actor Mads Mikkelsen ponders the secret source of his home country's enviable happiness in Carlsberg's latest UK campaign. The stark, one-minute ad series is part of the Grey Lady's first brand-focused ad campaign in a decade. 2) Carlsberg. That really was the inspiration. 7) Entourage. 10) Hewlett Packard Enterprise.

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The 13 Best College Facebook Pages (And What Sets Them Apart)

Hubspot

The best ones engage their visitors with fun photos, videos, and campaigns. They cross-promote with other social networks. UC Berkeley has cross-promotion across all their social media accounts down pat. 4) George Washington University. What does a great college Facebook Page look like? Boston College on. UC Berkeley on.

Promote 78
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The Mets, Red Sox, New York Times and more in this week’s martech AI roundup

Martech

The New York Times reports “Google is testing a product that uses artificial intelligence technology to produce news stories, pitching it to news organizations including The New York Times, The Washington Post and The Wall Street Journal’s owner, News Corp.” It generates subject lines for email campaigns.

Pitch 98
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This day in search marketing history: January 13

Search Engine Land

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.