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How Your Email Campaigns Harm Your Results

Iannarino

The Gist: We have reached peak email prospecting, the point when its effectiveness begins an inevitable decline. It’s time to reimagine email’s role in prospecting. But that utterly and completely commoditized approach also suggests that you have nothing of value to offer your prospective client. Making Email Valuable.

Campaign 324
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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. Their customers are on Facebook and Instagram, and so are their prospects. Advantage+ shopping campaigns. Why we care.

Campaign 106
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. So, with a little help from the right tools (and these tips), you can increase your ROI with an email campaign alone.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,

Campaign 108
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How ZoomInfo Enhances Your ABM Strategy

More specifically, updated data can help organizations outline key accounts for their campaigns. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects. Download this eBook to learn how to start improving your marketing team's data!

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What Is a Drip Campaign?

Iannarino

For a long time, prospecting was limited to cold calling. Sales managers who couldn't help their team improve their sales effectiveness demanded more phone calls. The only time more activity is needed is when there is too little activity. Leaders who can improve their teams’ results have an advantage in creating opportunities.

Campaign 275
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Personalization Should Be Synonymous With Prospects

Sales Pop!

If salespeople want to maximize their profits and make the most out of their time, they need to learn how to personalize their prospects while conserving time. While this might seem contradictory, it can be done with good prospecting software and a detailed prospecting plan. . The Importance of Continually Prospecting.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.