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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? Referral Rewards. AirBnB created a famous referral program that skyrocketed them to massive success…. And why not?

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s something somebody asked me!

B2B 117
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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce

This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Turn brand advocates into sellers Learn how you can quickly launch referral marketing promotions across the full customer journey. And how is this done?

Referrals 124
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Measuring marketing’s impact: From metrics to growth

Martech

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. The challenge doesn’t stop there.

Growth 116
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8 free tools for PPC reporting

Search Engine Land

You can customize which columns to show and filter data (such as to show select campaigns or only those with recent impressions). In addition to showing standard campaign data, a few practical uses for these reports include: Publisher reporting to see a breakdown of performance by website URL, which can’t be viewed in the main interface.

Referrals 110
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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
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Gaining referrals from Millennials and Gen Z: Thursday’s daily brief

Martech

AmEx takes their MGM referral program to another level . American Express’s referral program, known as “Member-Get-Member” (MGM) is nothing new, of course. The referral program kicked off in 2011 as an easy way for members to refer their friends to AmEx and get rewarded for doing so. Chris Wood, Editor. Read more here.

Referrals 106