Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Why we care.

Retail 89

Retail Networking Territory Campaign 89

Martech

SEPTEMBER 14, 2023

The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. Both the guidelines and the study were released at the inaugural IAB Connected Commerce Summit: Retail Reimagined event in New York. Dig deeper: What brands and retailers need to know about RMNs Get MarTech! Why we care.

Retail 124

Retail Networking Growth Campaign 124

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Overseeing these campaigns is Paras Shah, the company’s director of digital media. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 115

Retail Networking Customers E-commerce 115

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. ” Google partnered with Lowe’s as an early beta partner.

Retail 90

Retail Launch Campaign Contact 90

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 117

Campaign Strategic partnership Territory Sports 117

Search Engine Land

OCTOBER 23, 2023

Georgia-Pacific advertises its popular paper brands – including Brawny, Angel Soft and others – on retail media networks. Overseeing these campaigns is Paras Shah , the company’s director of digital media. Chris Wood (CW): Why did you decide to start advertising Georgia-Pacific brands on retail media networks?

Retail 116

Retail Networking Customers E-commerce 116

Search Engine Land

SEPTEMBER 26, 2023

Microsoft Advertising Network for retail has been rolled out in the US. The network has been designed to simplify the process of creating retail media campaigns, making it easier for brands to launch their retail media programs faster by: Connecting retailers with a large, relevant pool of demand. Why we care.

Retail 104

Retail Networking Launch Campaign 104

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. The tools automate campaigns on these platforms while optimizing campaign targets. Advantage+ shopping campaigns.

Campaign 95

Campaign Retail Prospecting Follow-up 95

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Example : A sporting goods retailer tested two subject lines over a month: “Unlock Exclusive Running Tips!”

Campaign 115

Campaign A/B testing Sports Retail 115

Search Engine Land

APRIL 9, 2024

shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study. shoppers are now influenced to buy products advertised to them on retailers’ websites, compared to 13% on marketplaces 54% of U.S. shoppers would be more likely to buy items advertised to them by a “trusted” retailer.

Retail 87

Retail Networking Campaign Consult 87

Search Engine Land

AUGUST 27, 2024

Google today introduced four updates meant to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. New campaign goals. This means retailers will be under pressure to hit holiday sales goals.

Campaign 82

Campaign Retail Product Customers 82

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promote 96

Promote Campaign B2C Retail 96

Search Engine Land

MARCH 19, 2024

Performance Max ads have been touted as an efficient way to manage Google Ads across multiple Google-owned channels, making campaign management simpler for PPC advertisers. On the surface, I’ve seen great results from our clients’ Performance Max campaigns, but it’s certainly left me wondering which channels performed best.

Campaign 93

Campaign CTR Retail Networking 93

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S.

Retail 117

Retail Campaign Technology Technology 117

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. This process turns raw data into actionable insights, uncovering patterns and opportunities to inform strategic decisions and enhance your campaigns’ competitiveness. The Merchant Center data transfer can be set up in the data transfer menu.

Retail 84

Retail Product Non-Profits Profit margin 84

Martech

DECEMBER 28, 2021

This will be particularly important for retail sectors where shoppers still prefer an offline component to the experience, such as fashion or beauty, but in the end, we do not anticipate the online performance to decline because stores have reopened.”. Baird suggested that one tool retailers might adopt more widely is the “virtual closet.”

E-commerce 138

E-commerce Retail Objectives and Key Results Promote 138

Search Engine Land

JANUARY 29, 2024

91% of retail advertisers running shopping ad listings with Google included Performance Max campaigns in their strategies during the peak of the holiday shopping season in Q4 2023. Comparatively, a year earlier, 80% of retailers had incorporated PMax campaigns. PMax uptick. Rise of Temu.

Retail 133

Retail Campaign Represent Growth 133

Martech

OCTOBER 11, 2023

In yet another sign of retail media networks (RMNs) growing importance, 73% of marketers say they intend to invest more in them over the next 12 months, according to a new survey from digital marketing platform LiveIntent. And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful.

Retail 121

Retail Networking Education Promote 121

Search Engine Land

SEPTEMBER 30, 2024

As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. If you are working from a “limited by budget” campaign status, you may want to reevaluate, otherwise you risk letting the highest value clicks of the year go to competitors. Don’t get sold on “Black Friday Deals” keywords.

Retail 77

Retail Finance Price Follow-up 77

Martech

NOVEMBER 27, 2024

retail site visits across 18 product categories. This is good news for marketers looking to optimize holiday campaigns. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. The five days from Thanksgiving until Cyber Monday is expected to rake in $40.6 Why we care.

Sports 119

Sports Retail Start-ups Up-sell 119

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Integrating product scoring into your marketing strategy: A step-by-step guide Incorporating product scoring into your marketing strategy is a step toward more precise and effective Shopping campaigns.

Campaign 87

Campaign Profit margin Product Construction 87

Martech

MAY 16, 2024

CPG and retail are the biggest-spending and fastest-growing categories CPG and retail make up the biggest slices of digital video spend. And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And retail is growing even higher at 30% year-over-year, projected to reach $7.4 And they’re growing.

Retail 122

Retail Entertainment B2B Campaign 122

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. This update includes deep API integrations with major retailer DSPs, such as Amazon DSP and Walmart Connect DSP. Creative Realities launched AdLogic CPM+TM, a campaign planning and management platform.

SQL 114

SQL Retail Launch Campaign 114

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 107

Retail Launch Manufacturing Campaign 107

Martech

OCTOBER 1, 2024

New players like retail media networks and connected TV (CTV) provide more options for brands to spread their budgets. Campaign structures like Google’s Performance Max (PMax), Meta’s Advantage+ Shopping, Amazon’s Performance+ and TikTok’s Smart Performance Campaigns promise efficiency through automation and artificial AI.

Retail 121

Retail Campaign Drivers/motivators Launch 121

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 103

Retail Campaign Sales Represent 103

Martech

OCTOBER 17, 2023

(Think user/customer data, such as attributes collected via campaigns and/or behaviors from email marketing or app usage.) These companies sell products they manufacture to other companies (retailers and distributors) who, in turn, sell to the consumer, the person actually buying and using the product. Get MarTech!

Growth 128

Growth Manufacturing Retail Objectives and Key Results 128

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 124

Objectives and Key Results Campaign Strategize Retail 124

Search Engine Land

JANUARY 11, 2024

Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. Why we care. How it works. Automated optimization. Highlights.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Search Engine Land

APRIL 24, 2024

CPCs are up 40-50% for retailers in the past five years. The typical retail brand running Google search ads has seen its average CPC rise by 40-50% compared to five years ago. From Q1 2023 to Q1 2024, Google retail search ad CPCs rose about 20% for the median advertiser. Google Search.

Growth 104

Growth Retail Campaign Represent 104

Martech

JULY 14, 2022

The pandemic, along with supply chain and retail inventory challenges, have disrupted traditional consumer sales periods. Successful campaigns. Email campaigns topped the list of marketing channels that yielded the highest return, with 171% increase in revenue contribution lift. billion the second day. Why we care.

E-commerce 128

E-commerce Growth Retail Promote 128

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. Spending on Google shopping ads, including Performance Max and standard Shopping campaigns, rose by 16% year-over-year in Q2.

Click Through Rate 116

Click Through Rate Retail Sports Growth 116

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

FEBRUARY 14, 2024

Loyal customers are the basis for who we should be targeting with paid media campaigns. Given that the locus of omnichannel is reserved for businesses with a lot of things or people in transit, we’re spotlighting — you guessed it — the retail industry. When retail does omnichannel, what are the actual results?

Retail 117

Retail Campaign Represent Growth 117

Search Engine Land

AUGUST 1, 2024

Digital advertising spend increased across retail media, paid search, and paid social in Q2 2024, despite rising ad prices, according to new data from Skai. By the numbers: Retail media spend grew 21% year-over-year. Paid search spend increased 6% YoY. Paid social spend rose 13% YoY. The big picture.

Price 100

Price Retail Campaign Growth 100