ConversionXL

FEBRUARY 10, 2021

The chatter of the “Retail Apocalypse” began long before the recent events of a global pandemic. However, the last year has accelerated the need for retailers to go digital, leaving many struggling to adapt. Despite the challenges retailers face, there are opportunities to not only survive but to thrive.

Retail 155

Retail Appointment Consult Non-Profits 155

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Search Engine Land

SEPTEMBER 4, 2024

Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar. Internal priorities: Companies may reallocate marketing funds to other channels or departments based on performance and strategic goals.

Retail 74

Retail Healthcare Strategize Campaign 74

Martech

AUGUST 8, 2024

With the backbone of a robust Customer-Led Marketing platform part of the science behind the magic is AI-enabled marketing and generative AI (genAI), which empower marketers to do the following: Gain strategic insights. Automate high-performing campaigns. Personalize experiences at scale. Enable the Position-Less Marketer.

Retail 115

Retail Campaign Follow-up Strategize 115

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway. How does this work?

Drivers/motivators 127

Drivers/motivators Represent Contact Campaign 127

Search Engine Land

JULY 22, 2024

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. You don’t have to separate holiday campaigns this year, saving time and money. Your email campaigns apply to all holiday customers, so there is less design work, split testing and fewer deadlines.

Niche 98

Niche Retail Promote Follow-up 98

Martech

AUGUST 3, 2022

Retail media networks are a hot new thing that’s been around for decades. Its roots go back to brands putting ads on store end caps and paying for placement in retailers’ weekly fliers. What was once a staid addition to marketing campaigns is now a major focus of brands and retailers. “We

Retail 114

Retail Networking Profit margin Technology 114

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Creating content that resonates and drives action is central to any email campaign’s success. Strategic placement Place your CTA prominently, ideally above the fold, for immediate visibility.

Campaign 117

Campaign A/B testing Sports Retail 117

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 115

Campaign Strategic partnership Territory Sports 115

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. and Puerto Rico. Partners Club.

Retail 98

Retail Networking Strategic partnership Campaign 98

Search Engine Land

SEPTEMBER 23, 2024

Search Ads 360 has a direct API connection with several search engines , allowing you to view all your campaign data in one place. This streamlined access helps you make informed strategic decisions without consulting multiple sources, saving you time and money. Any changes you make can be automatically copied back to the engines.

Campaign 71

Campaign Engineering Retail Strategize 71

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap? They study it, map it out, and then look for the right tool to solve it.

Finance 105

Finance Technology Technology Drivers/motivators 105

Search Engine Land

DECEMBER 7, 2023

With these insights, you can make informed decisions for your online retail efforts. This process turns raw data into actionable insights, uncovering patterns and opportunities to inform strategic decisions and enhance your campaigns’ competitiveness.

Retail 84

Retail Product Non-Profits Profit margin 84

Martech

SEPTEMBER 26, 2024

Clinch announced a suite of self-service capabilities with Flight Control Copilot for its campaign activation platform. Copilot can automate much of the campaign workflow, identify patterns in performance and suggest improvements. It can also create sophisticated message templates using a plain text prompt.

Commission 66

Commission Retail Campaign Strategize 66

Hubspot

DECEMBER 14, 2016

But planning an effective seasonal campaign not only takes a lot of organisation, it also takes a considerable amount of time. Rather than miss out on an opportunity to connect with you audience and leverage the ongoing conversation during any given season, we put together some tips designed to help you get your campaign off the ground.

Campaign 101

Campaign Retail Follow-up Start-ups 101

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 117

Retail Campaign Strategize Strategic planning 117

Search Engine Land

JANUARY 11, 2024

Retail Media Creative Studio will be available in preview within the Microsoft retail media platform later this month. Retail Media Creative Studio enables advertisers to generate banner ad creatives in seconds simply by inputting a product’s URL. Why we care. How it works. Automated optimization. Highlights.

Retail 108

Retail A/B testing Click Through Rate Launch 108

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Integrating product scoring into your marketing strategy: A step-by-step guide Incorporating product scoring into your marketing strategy is a step toward more precise and effective Shopping campaigns.

Campaign 87

Campaign Profit margin Product Construction 87

TrackStreet

OCTOBER 30, 2024

MikMak and TrackStreet Ink Partnership Deal Delivering Unprecedented Profitability and Growth for Multichannel Brands Worldwide Strategic Partnership Combines Commerce Enablement and Analytics with Brand Protection for Accelerated Global Growth NEW YORK , Oct.

E-commerce 52

E-commerce Strategic partnership Retail Manufacturing 52

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Case #2 – Unique Hotels Facebook Campaign. Some of them good, some not so much. Case studies.

Campaign 95

Campaign Objectives and Key Results Referrals Territory 95

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.” Get MarTech!

Customers 145

Customers Retail GTM B2B 145

Salesforce

FEBRUARY 14, 2025

Hyper-personalization is a strategic imperative for success. It goes beyond traditional personalized marketing by using detailed user profiling and data-driven insights to deliver content, offers, and interactions that feel truly personal.

A/B testing 95

A/B testing CTR Click Through Rate Healthcare 95

Hubspot

DECEMBER 17, 2012

But it's not enough just to think about how our own campaigns performed; we should also think about what our fellow marketers did so we can apply their lessons to our future campaigns, too. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Could newsjacking be one of them?

Campaign 78

Campaign Electricity Launch Gambling 78

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI automates data analysis and report creation, freeing up employees to focus on strategic initiatives. Imagine a retail store using AI to predict demand for seasonal products.

Process 130

Process Strategize Retail Technology 130

Sales Pop!

JUNE 18, 2024

Remember that feeling of spending hours on repetitive tasks, wishing there was more time for your job’s strategic, creative aspects? AI automates data analysis and report creation, freeing up employees to focus on strategic initiatives. Imagine a retail store using AI to predict demand for seasonal products.

Process 130

Process Strategize Retail Technology 130

Hubspot

JANUARY 29, 2015

With so much opportunity with retargeting, it''s hard to decide on which types of campaigns to run. Imagine you’re a clothing retailer. One campaign in particular delivered a 35.5X Nevertheless, it is a strategic and smart way to use retargeting rather than focusing on just the top or bottom of the funnel. lift in ROI.

Campaign 78

Campaign E-commerce Cross-sell Promote 78

Martech

MAY 24, 2024

If you’ve ever visited an online retailer to browse, and perhaps even added an item to your cart but never made the purchase, the retailer probably noticed. B2C marketers are often A/B testing different strategies to optimize campaigns. Retail marketers are always looking to increase their revenue per customer.

B2C 113

B2C A/B testing Retail B2B 113

Martech

OCTOBER 25, 2021

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. From broad brush to personalized campaigns. “In In typical strategic marketing, teams are focused on assumption-based marketing,” said Silhol. “So CPG brand challenges. Segmentation.

E-commerce 110

E-commerce UX Retail Management Consulting 110

Martech

FEBRUARY 14, 2024

Loyal customers are the basis for who we should be targeting with paid media campaigns. Given that the locus of omnichannel is reserved for businesses with a lot of things or people in transit, we’re spotlighting — you guessed it — the retail industry. When retail does omnichannel, what are the actual results?

Retail 115

Retail Campaign Represent Growth 115

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Look into omnichannel customer experiences and inventory management integrations.

Objectives and Key Results 110

Objectives and Key Results Cross-sell Strategize Retail 110

Search Engine Land

SEPTEMBER 6, 2023

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Brings structure and clarity to campaigns across diverse platforms. Strategic timing Timing is everything.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

Veloxy

JANUARY 23, 2024

Key Takeaways Field marketing is an immersive strategy focused on in-person experiences to enhance brand visibility and influence purchasing decisions, using personalized interactions and localized campaigns to resonate with specific audiences. As a field marketing organization, it is crucial to maintain this focus on the target audience.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Martech

MAY 13, 2022

Mobile is a key component of cross-channel campaigns (TV, OOH, Print). But for mobile marketing to be effective, it needs to be strategic. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Tips to get the best out of mobile campaigns. What is mobile marketing?

Retail 123

Retail Appointment Campaign Hospitality 123

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. Whom the email represents (the ecommerce clothing retailer). Guard against using the same principle over and over, on every campaign no matter what your goal might be for it. Let’s break it down: 1.

A/B testing 136

A/B testing Retail Campaign Price 136

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Retail 132

Retail Niche Objectives and Key Results Technology 132

ConversionXL

JANUARY 26, 2017

Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. ” In one case study, retention marketing software firm Windsor Circle shared how much one of its clients benefitted from strategic post-purchase emails.

Cross-sell 120

Cross-sell Retail Referrals Education 120