Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. springbig’s AI Assistant lets cannabis retailers leverage artificial intelligence to write content for their email campaigns. Get MarTech! In your inbox.

Technology 95

Technology Technology Retail Campaign 95

Martech

JULY 18, 2023

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. They’re all at different stages.

Retail 88

Retail Networking Strategic partnership Campaign 88

Martech

OCTOBER 16, 2024

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. The result?

Retail 109

Retail Campaign Technology Technology 109

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo. Empowered store associates. ” IT upgrades.

E-commerce 138

E-commerce Retail Objectives and Key Results Promote 138

Search Engine Land

JANUARY 24, 2024

PPC advertisers running Google Shopping ads typically choose a brand, margin, or category-based structure for their campaigns. Integrating product scoring into your marketing strategy: A step-by-step guide Incorporating product scoring into your marketing strategy is a step toward more precise and effective Shopping campaigns.

Campaign 87

Campaign Profit margin Product Construction 87

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Lucky serves a very densely populated, traditionally urban consumer market.

Retail 79

Retail Networking Technology Technology 79

Search Engine Land

FEBRUARY 9, 2023

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80

Retail Networking Engineering Closing 80

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 99

Retail Launch Manufacturing Campaign 99

Martech

JULY 20, 2023

that allows employers to seek out candidates for positions in technology organizations, including in marketing technology and operations. “The central thesis of our business is that effectively every company is now a technology business,” he told us. as well as the U.K., ” Get MarTech!

Technology 88

Technology Technology Retail UX 88

Martech

OCTOBER 19, 2021

Marketing agencies might leverage DAM technology to help their customers maintain consistency across in-house content and creative developed by partners. In addition, vendors are exploring ways to use these technologies to surface insights and automate content transformations based on usage patterns. File formats and handling.

Technology 101

Technology Technology Legal Contract 101

Hubspot

JUNE 3, 2019

That's because your marketing campaigns will attract customers who are better suited for your product or service. By identifying the key value that your business provides, your team will create more compelling marketing campaigns and sales pitches. The cell phone has become one of the most fundamental products of modern technology.

Campaign 101

Campaign Education Retail Pitch 101

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

AUGUST 29, 2024

The same marketers are also keeping a watch on consumer interest in AI and other trending technologies. Consumers are interested in how retailers are using these tools. Where AI topped the list of consumer trends in a previous survey, CTV now leads the field. AI capabilities. Image: Mediaocean’s “2024 H2 Market Report.”

Retail 125

Retail Campaign Technology Technology 125

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 94

Retail Campaign Sales Represent 94

Veloxy

FEBRUARY 15, 2022

Fortune 500 and Inc 5000 companies have found continued success with new field sales strategies and technology, and a new number one key performance indicator (hint: it’s not quota). Covid’s Impact on Field Sales 5 Steps to Becoming the Best Field Salesperson in 2022 5 Must Have Field Sales Technologies. Field sales is not dead!

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Martech

MAY 13, 2022

The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.

Retail 120

Retail Appointment Campaign Hospitality 120

Martech

DECEMBER 26, 2023

With AI assistance, B2B and high-end retail will see an overhaul of personalized customer experiences in the year ahead. He added, “As retailers increasingly embrace new ways of online and mobile shopping, brands need to bring this luxury brand experience to a broader set of consumers through two-way communication.”

Customers 143

Customers Retail GTM B2B 143

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. Thanks to ChatGPT, I did just that.

SQL 119

SQL Healthcare Finance Campaign 119

Martech

JANUARY 6, 2023

The retailer will use the new Pinterest clean room to support its retail media network (RMN), called Albertsons Media Collective. Our recent RMN predictions indicated that more advertisers will be looking beyond on-site retailer channels for their RMN campaigns. The first advertiser on board is grocery chain Albertsons.

Retail 106

Retail Networking Campaign Consult 106

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. But last year, the National Retail Federation estimated the U.S. What’s the scariest thing about Halloween?

Retail 105

Retail Promote Sales Follow-up 105

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. These problems compound exponentially for localized advertising campaigns.

Non-Profits 116

Non-Profits Real Estate Launch Campaign 116

Martech

APRIL 29, 2024

I am the first generative AI chatbot for marketing technology professionals. In the context of Bridg’s CDP for brick-and-mortar retailers, deterministic matching allows the platform to maintain a profile of the store’s more active customers by leveraging definite information. I am trained with MarTech content.

Retail 94

Retail Territory Customer Relationship Management CRM 94

Martech

FEBRUARY 14, 2024

I found it ludicrous that we’d characterize a marketing strategy or technology product this way. Loyal customers are the basis for who we should be targeting with paid media campaigns. Retail is particularly sensitive because there’s always so much stuff in motion: Customers moving through websites. At least, that’s the theory.

Retail 115

Retail Campaign Represent Growth 115

Martech

JUNE 14, 2024

The creatives included campaign management, graphics and copywriting, with a focus on content creation, campaign ideation, branding and storytelling. The separation of the functions worked fairly well in a slower-moving world, with time for post-campaign results to inform the next campaign.

Campaign 121

Campaign Launch Retail Technology 121

Martech

JANUARY 11, 2024

A full 58% of consumers say they’re positively influenced by email about purchase decisions, according to a new survey of 1,000 consumers by media technology company Adlook. In today’s noisy online world, email stands out as the key to capturing both intention and attention,” said Jon Beck, CRO of marketing technology platform LiveIntent.

Profit margin 127

Profit margin B2B Campaign Retail 127

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. But, with the right strategies in place, marketers will have a much easier time adjusting their campaigns. Source: Tristan Silhol.

Campaign 119

Campaign Retail Engineering Technology 119

Martech

JUNE 13, 2024

For an MSRP of $219, you get “a revolutionary Artificial Intelligence technology that enables it to recognize your brushing style and coaches you for your best results every day.” Pinterest Performance+ automates and optimizes campaign creation. Does anyone need a toothbrush with AI?

Retail 98

Retail Technology Technology Launch 98

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Retail 110

Retail Campaign Strategize Strategic planning 110

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 98

Campaign Retail Gaming Promote 98

Martech

APRIL 21, 2022

“We are all experiencing a massive explosion of data,” said Leslie Lorenz, head of North American retail industry at Snowflake, in her presentation at The MarTech Conference. Yet fragmentation, duplication, and other issues can often disrupt campaigns. Marketers can use DMPs to transform their campaigns. Data siloing.

Campaign 120

Campaign Technology Technology Retail 120

Martech

DECEMBER 29, 2021

Real-time human behavior analytics will help retailers achieve higher in-store sales through improved employee training,” Shaw said. Google’s announced deprecation of third-party cookies rocked the boat enough in 2021 that marketers were left scrambling for alternative data sources to keep their future campaigns afloat. “In

Retail 126

Retail Trust Service Technology 126

Martech

NOVEMBER 14, 2023

If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.

Retail 128

Retail Niche Objectives and Key Results Technology 128

Martech

JUNE 3, 2022

Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. The centrality of data and the need for updated technology. The latest generation of email technology. Email sending.

E-commerce 139

E-commerce Technology Technology Retail 139

Martech

MARCH 30, 2023

The video ad technology company Cooler Screens has been expanding their footprint in retail chains like Walgreens and Kroger, allowing CPG brands to show ads and promotions to in-person shoppers in the refrigerated aisles and, more recently, at checkout and throughout the store. Why we care. Image: Cooler Screens. In-store network.

Retail 85

Retail Networking Campaign Technology 85

Search Engine Land

JULY 24, 2024

Retail focus: New AI tools in Merchant Center allow retailers to easily generate campaign-ready assets, with features like virtual try-on driving 60% more high-quality views. How Google’s commitment to privacy-enhancing technologies will evolve alongside its AI-driven ad innovations. What to watch. Bottom line.

Retail 89

Retail Campaign Technology Technology 89

Martech

JULY 19, 2021

In recent years, Fyllo has assembled a number of media, retail and regulatory solutions around its Fyllo Compliance Cloud, providing ways for marketers in a highly regulated market to reach recreational users of cannabis, as well as users of cannabidiol (CBD) products. “For Not your average consumer.

Sports 119

Sports Legal Retail Campaign 119

Martech

APRIL 12, 2024

BlueConic For B2C and B2B companies with significant experience across consumer goods, retail/ecommerce, media and publishing, telecommunications and financial services sectors. Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality.

Customers 101

Customers B2C Healthcare Retail 101