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Retail media networks continue to grow: 2025 predictions

Martech

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. These models mix in-house technology with third-party solutions. This is likely to continue.

Retail 115
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Google adds generative AI insights, shopping ad campaign goals

Martech

Google today introduced four updates to help retailers ahead of the holiday shopping season. Google is streamlining the management of local inventory ads by automatically syncing in-store availability from retailers’ websites. New campaign goals. This means retailers will be under pressure to hit holiday sales goals.

Campaign 125
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How AI and ML bridge the attribution disconnect across marketing channels

Martech

While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​. The challenge? But with 80% of U.S. The result?

Retail 117
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AI-powered martech releases and news: November 21

Martech

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 108
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Foursquare introduces Sales Impact attribution features

Martech

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 108
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How to protect your brand from AI dupes

Martech

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. .

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What Fuel, Coffee, and Hot Dogs Have to Do with Generative AI

Salesforce

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Even those who offer physical products, like food or gas retailers, can benefit from digital expansion and marketing tactics.