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Consolidate and personalize: A winning data strategy for CPG brands

Martech

Consumer packaged goods brands should consolidate their data to deliver more personalized campaigns. From broad brush to personalized campaigns. “In How to implement the best UX strategy in a changing digital environment. For CPGs, this means retailers, especially those with a solid e-commerce presence. Segmentation.

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Nudge Marketing: From Theory to Practice

ConversionXL

Sure, retailers and businesses are fond of using exit-intent overlays, smart notifications, reviews, default options, and product badges. (We’ll This generates data back to the retailer about the individual shopper’s taste and lifestyle—psychographic variables that Topshop uses to enhance their targeted communication.

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The Comoto Family of Brands accelerates omnichannel marketing with first-party data

Martech

Retail is an ever-changing industry, but the last few years have been particularly disruptive. The COVID-19 pandemic triggered dramatic shifts in consumer behavior that left many retailers struggling to keep up. The Comoto Family of Brands is one such retailer. Putting data at the heart of customer engagement.

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Email outreach for marketers: Measuring and optimizing performance

Martech

It shows obtained revenue for every $1 invested in a campaign. If your campaign yields $100,000 in sales, and you’ve spent $10,000, the ROI calculation would be: Dig deeper: What is email marketing and why we care: A marketer’s guide How to streamline your results? Imagine you’re offering UI/UX optimization to a Director of Marketing.

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How to create a successful 2023 holiday season SEO strategy

Search Engine Land

Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

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Why understanding the product is a must in martech, MOps

Martech

We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. We work on delivering the message — not the messaging itself.

Product 101
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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

A landing page is an individualized funnel with a single goal: converting incoming traffic (typically coming from emails, paid ads, or social media campaigns) into a qualified lead or sale. CXL has written about ecommerce product pages and related elements many times before: Product page design and UX. Let’s look at an example.