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Google rolls out new features for Local Service Ads

Martech

Google unveiled new features for Local Services Ads (LSA) this week. Profile photos This update aims to increase ad engagement and potentially improve ad rankings for local service providers. Automatic campaign stoppage when limit is reached. Google’s recommendations: Upload 3-5 high-quality images to your LSA profile.

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Segmentation for email campaigns: Best of the MarTechBot

Martech

This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. It delves deeper into customers’ motivations and preferences, allowing marketers to create more targeted and personalized campaigns. Please explain in simple language.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. The most common definition is the total number of people who could possibly use a product or service.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?

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3 must-send emails to maximize your Black Friday campaign

Martech

With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. Perhaps you’re already outlining, drafting and even uploading your campaigns to your CRM or email service provider. Happy campaigning! People like you.

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19 keyword mining tools and strategies for PPC campaign growth

Search Engine Land

Are you having trouble finding relevant keywords for your paid search campaigns? This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.