Sales Hacker

FEBRUARY 2, 2024

Nicole Wojno Smith (VP of Marketing at Tackle) suggests that “marketers should be looking at their efficiency and measuring the total investment per SQL, per opportunity, etc. Here are 20 groundbreaking campaigns dating back to 1984. In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

GTM 123

GTM Pipeline SQL UX 123

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. We don’t want to spend another month investing in an inefficient marketing campaign. Models are retrained every day to adapt to seasonality and UX changes. No manual settings.

SQL 91

SQL Territory X-functional UX 91

ConversionXL

JANUARY 24, 2017

research, data analysis, UX, psychology, copywriting, design and many more skills).”. As Maarja Käsk said in a Facebook group discussion , “everything a CRO-minded designer does & knows how to do will be common knowledge for all UX/UI designers. For example, a web designer. heterogeneous treatment effects).”.

Conversion 87

Conversion UX A/B testing SQL 87

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

SaaStr

DECEMBER 3, 2019

And I could’ve gone and put that into a digital campaign. And they have deep conversations, but they’re not UX research conversations. But what you really want to use it for is daily optimization of your lead generation campaigns. And then like the Moscone parking garage. Jason Green : Yeah. We hold back a lot.

Up-sell 64

Up-sell Start-ups Cross-sell B2C 64

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. Marketing teams can run campaigns even longer. This affects UX, quality score, cost per click , and ad rank. What is it? Who is it for?

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90