Search Engine Land

OCTOBER 2, 2024

Are you having trouble finding relevant keywords for your paid search campaigns? This article explores 19 tools and strategies for keyword mining to help you discover new search terms and enhance your campaigns. Increasing the volume of relevant searches is an effective strategy to expand your campaigns and business.

Campaign 87

Campaign Growth Technique Healthcare 87

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. Alongside these stand-alone solutions, larger enterprise suites like Adobe and Salesforce have started integrating AI capabilities into their software.

Pipeline 120

Pipeline Campaign Objectives and Key Results Legal 120

Salesforce

NOVEMBER 5, 2024

Ever built 20 email marketing campaigns only to find that only one works? Top email nurture journeys SMBs should implement Measuring success for SMB email nurture journeys Best practices for building effective nurture journeys Kickstart your email marketing campaign for SMBs What’s an email nurture journey?

Campaign 94

Campaign Cross-sell Click Through Rate CRM 94

Search Engine Land

AUGUST 22, 2024

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.

Campaign 85

Campaign Objectives and Key Results Non-Profits Territory 85

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. Ready to start making sales? This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch. Having a product is not enough. You also need to market it effectively.

Campaign 256

Campaign Product Niche Promote 256

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns. What’s next. March 2025 : Google Ads will disable creation of new VACs.

Campaign 85

Campaign Represent Strategize Launch 85

ClickFunnels

DECEMBER 9, 2021

The post 7 Steps To A Super Effective Lead Generation Campaign appeared first on ClickFunnels. Then you need to start generating more leads. Today we are going to share how to create a super effective lead generation campaign in seven steps…. Let’s start by putting lead generation in its proper context – your sales funnel.

Lead generation 262

Lead generation Campaign Up-sell A/B testing 262

ClickFunnels

OCTOBER 21, 2021

The post 11 Lead Generation Campaign Examples That Work Very Well appeared first on ClickFunnels. And what better way to learn lead generation than by analyzing examples of past successful lead-gen campaigns? To be clear, we’re not running these webinars live every time someone signs up. That’s what we’ll do here! And lots more.

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

JULY 17, 2024

A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it down. You consistently miss campaign launch deadlines, and you’re not sure why. To start, break down your work into single tasks, from beginning to end.

Campaign 68

Campaign Manufacturing Represent Follow-up 68

Martech

OCTOBER 2, 2024

You start as a digital brand going into a legacy category where Fidelity has online presence and brick-and-mortar offices and they’re running ads in a huge media spend,” Rosenblum told MarTech. Last month, Rosenblum and her team launched the year-long brand awareness campaign “Pursue Better.” Measuring success.

Campaign 70

Campaign B2B Sports Launch 70

ClickFunnels

JANUARY 27, 2023

The post Email Marketing For Doctors – Creating A Winning Campaign appeared first on ClickFunnels. Today we are going to discuss how to build an email list and monetize it with winning email marketing campaigns. Please consult a lawyer before you start implementing the advice in this article.

Campaign 209

Campaign Appointment Cross-sell Pitch 209

Salesforce

OCTOBER 11, 2024

While companywide security awareness campaigns are invaluable, they can fall short in addressing the nuanced and varied nature of each employee audience. In addition, from a data analyst’s perspective, measuring the effectiveness of a targeted campaign can be easier due to its smaller scale.

Campaign 64

Campaign Intrinsic Education Trust 64

Search Engine Land

AUGUST 14, 2024

Digital advertising has evolved quite a bit since I started working in paid media. If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. Campaign tweaks and structure.

CRM 116

CRM Campaign Niche Negotiate 116

Salesforce

AUGUST 27, 2024

So how can B2B marketers use more data without making their campaigns and strategies even more complex? It refers to the ability to unlock siloed data from various sources across the business, consolidate it into a user-friendly customer data platform (CDP), and use the information across campaigns.

Campaign 64

Campaign B2B CRM Represent 64

Salesforce

AUGUST 15, 2024

Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Below we will take a look at some data in the eight weeks leading up to Cyber Week and compare that with what happened over Cyber Week itself.

Follow-up 115

Follow-up Campaign Start-ups Retail 115

Martech

SEPTEMBER 6, 2024

As we wrap up this series, I can’t help but feel a mix of excitement and, yes, a touch of that familiar AI anxiety. This convergence is going to open entirely new possibilities for creative campaigns. AI customer companions are just the beginning — soon, we might be brainstorming entire campaigns with our AI collaborators.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. How you can start leveraging AI Predictive Analytics: AI can predict future customer behaviors, allowing you to anticipate needs and respond proactively. Combine AI insights with human empathy to create meaningful connections.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

SEPTEMBER 5, 2024

We’re starting to see the transition,” he said. For non-branded campaigns, a free trial CTA showed nearly twice the CTR of a demo call to action. For non-branded campaigns, demos drove fewer conversions than trials per 1,000 impressions. For branded campaigns, free trials drove 167% more conversions per impression.

B2B 120

B2B Non-Profits CTR Click Through Rate 120

Martech

SEPTEMBER 13, 2024

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Fine-tune your cadence One powerful message beats 20 mediocre campaigns every time. The big bonus? Processing.

A/B testing 131

A/B testing Strategic planning Campaign Strategize 131

Martech

AUGUST 14, 2024

At the start of the year, Yahoo and Google issued new rules for bulk email senders. Build up your sender reputation To ensure deliverability, bulk email senders must authenticate emails using Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) and Domain-based Message Authentication, Reporting and Conformance (DMARC). “The

Campaign 116

Campaign Start-ups Follow-up Customers 116

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. retail sales taking place in brick-and-mortar stores and nearly 80% of marketing budgets spent on digital channels, something doesn’t add up​.

Retail 116

Retail Campaign Technology Technology 116

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

AUGUST 7, 2024

Data-driven marketing is the right approach for running campaigns. Avoiding anecdotal evidence and other pitfalls during this phase sets the stage for a campaign’s success. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 120

Objectives and Key Results Campaign Strategize Retail 120

Martech

AUGUST 8, 2024

Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is still up in the air. Up to 67% of U.S. Start by identifying your goals (e.g.,

Customer Relationship Management 120

Customer Relationship Management Campaign Relationship Management Lead generation 120

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. Fully written email campaigns. It is 2024, and we’ve all heard how AI can improve our email marketing efforts. Subject line generation.

Campaign 128

Campaign Launch Gaming Sports 128

Martech

JULY 22, 2024

I follow it up with, “Give numbers meaning by putting them into context.” We just got an ROI of 15% on our last marketing campaign.” What if previous campaigns over the past two years averaged a 25% ROI? What if previous campaigns over the past two years averaged a 25% ROI? Then, the result of this campaign is not good.

Campaign 117

Campaign Manufacturing Technique Presentation 117

Martech

SEPTEMBER 9, 2024

Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Key dates: October: eCPC option removed for new campaigns. March 2025: All remaining eCPC campaigns transitioned to Manual CPC. This change will impact how you manage your Search and Display campaigns.

Government 110

Government Campaign Conversion Start-ups 110

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. By keeping them separate, advertisers can set more aggressive targets for broad match campaigns, which is crucial given their wider reach. Here are 10 key takeaways from their session.

Campaign 101

Campaign Lead generation CRM B2B 101

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Workflows are set up to hand off from one specialty to another, with the assumption that each specialty has unique skills that they apply to the marketing work.

Manufacturing 124

Manufacturing Assembly Line Technology Technology 124

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% This is good news for marketers looking to optimize holiday campaigns. And, not only have they started earlier than previous years, but many are comparison shopping and looking to take advantage of the best deals. 1-24, up 11.4% billion, up 13.4% billion, up 16.8% year-over-year.

Sports 120

Sports Retail Start-ups Up-sell 120

Martech

AUGUST 19, 2024

Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. Real-time optimization : Leveraging technology and data analytics, ABM enables real-time tracking and optimization of campaigns, boosting effectiveness in a competitive landscape.

B2B 112

B2B Objectives and Key Results Campaign Contact 112

SaaStr

MARCH 16, 2025

Instrument Everything Before running campaigns, ensure you have rock-solid data collection: Define clear metrics tied to business outcomes Create instrumentation that accurately tracks performance Focus on data that’s “directionally correct” – perfect precision isn’t required 4.

Negotiate 97

Negotiate GTM Campaign Growth 97

Martech

DECEMBER 12, 2024

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up.

A/B testing 109

A/B testing Campaign Legal Launch 109

Martech

SEPTEMBER 11, 2024

Dig deeper: How brands are using AI in Meta’s Advantage+ campaigns First seen. “Meta already started restricting this data 12 months ago. Target groups that combine URL paths and another rule (example: device) are no longer functional and can no longer be used in campaigns.” Email: Business email address Sign me up!

Campaign 110

Campaign Consult Start-ups Customers 110

Martech

SEPTEMBER 23, 2024

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. But the expertise you need to make your digital marketing campaigns and programs more effective, successful and optimized goes way beyond that.

Technology 119

Technology Technology Consult Campaign 119

Martech

OCTOBER 1, 2024

When you combine natural language with the ability to process data — both structured and unstructured — the capabilities start to open up even further. Because I was focused on the product module use case, I uploaded the second sample file and used a simple prompt as follow-up. Email: Business email address Sign me up!

Construction 114

Construction CRM Contact Follow-up 114

Search Engine Land

SEPTEMBER 5, 2024

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy.

Territory 92

Territory Construction Agriculture Campaign 92