Remove Campaign Remove Strategic partnership Remove Technology
article thumbnail

How to inflation-proof your marketing in 2025

Martech

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These 3 B2B Marketing Campaigns Will Help Inspire Your Brand

Salesforce

There are so many boxes to check to deliver a successful B2B marketing campaign. That’s why marketers across industries are looking to marketing automation technologies to pick up the busywork and free up time for them to innovate. Our 6 Inspiring B2B Campaigns features in-depth profiles of companies across several industries.

article thumbnail

Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

In this session, Molton Brown’s Senior Business Transformation Manager (Cosmetics), Naresh Krishnamurthy, was joined by Sunny Sangra, Director of Sales Enablement and Partnerships at Sinch. Who are your advocates? Who is spreading the word and driving organic growth?

article thumbnail

Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

As the industry continues to evolve at a rapid pace with new technologies and strategies emerging regularly, it’s essential to stay informed about various revenue streams that these agencies leverage. Beyond that, you will learn about strategic partnerships as powerful tools for lead acquisition and revenue generation.

article thumbnail

iHeartMedia partners with Sounder to provide intelligence for creators, audiences and brands

Martech

Audio media company iHeartMedia announced that it has entered a strategic partnership with audio intelligence platform Sounder, that will provide access to insights that help podcasts and audiences find each other while improving brands’ targeting capabilities. Why we care.

article thumbnail

6 marketing attribution and predictive analytics platforms your organization should consider

Martech

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. It is marketed to technology, finance, healthcare and manufacturing organization. Target customers.