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AI-powered martech news and releases: August 8

Martech

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. OLIVER’s generative AI tool Slipstream lets users create complete creative briefs to get better results from their agency partner.

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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AI agents offer a glimpse into a potentially simplified future

Martech

On the surface, these bundled offerings promise a “one-stop shop,” but in reality, they create convoluted user experiences, integration headaches and vendor lock-in. AI could radically streamline tasks such as segmentation, personalization, creative adaptation, data cleansing, campaign optimization and more.

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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Data team collaboration As PPC campaigns become more first-party data-driven, the partnership between PPC managers and data teams is becoming increasingly important. If not, get started!

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10 non-marketing books every SEO should read

Search Engine Land

For SEO professionals who operate in an ever-evolving and dynamic industry, adopting this nuanced understanding of thought processes can significantly enhance their strategic planning and execution. Kahneman introduced two distinct cognitive systems through this framework, guiding us in refining our decision-making skills.

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HubSpot’s February 2024 releases include advanced forecasting with AI, new integrations and more

Martech

Whether it’s through advanced integrations, enhanced email deliverability or more intuitive navigation experiences, these updates are crafted to streamline operations and boost engagement across multiple touchpoints. Easier HubSpot navigation for enhanced user experience. Superpowered sales forecasting with AI.

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What is an Online Marketing Agency?” Explained

Lead Fuze

These agencies are specialized entities that leverage various digital channels such as search engines, social media platforms, and email campaigns to connect your brand with potential customers. They use SEO tactics like keyword optimization and link building, combined with pay-per-click (PPC) advertising campaigns, to increase site visits.