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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives. For instance, AI-powered tools can automate email marketing campaigns, sales outreach cadences, social media scheduling, and data analysis, freeing up your team to focus on more strategic initiatives.

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How does AI fit into marketing campaigns?

Martech

To answer that, let’s take a sample marketing campaign where we’re selling all-inclusive Mexico vacations and see where AI can help. At first, AI gave me a really good answer on determining audiences and channels for the campaign, but it was very general. Campaign execution: The next AI frontier The penultimate step is execution.

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CLG Logistics: Practical Tips for Precision Campaigns

Heinz Marketing

That being said, I tried to keep these applicable to any who are looking to run some ultra-targeted campaigns. Estimate modular costs : By breaking down your campaign into smaller, modular sections, you’ll be better equipped to understand the costs involved. I like to roll these campaigns out in waves. Resist the urge.

Campaign 109
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

With so many moving parts, executing a successful campaign can be challenging. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience. That means competition is rife, and offering discounts alone isn’t enough.

Campaign 112
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How to align teams early with a strategic event workshop

Martech

Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. The post How to align teams early with a strategic event workshop appeared first on MarTech. Each team uncovers how the event can help them achieve their own goals. Processing.

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How to manage SEO campaigns during economic downturns

Search Engine Land

This article can help marketers manage SEO campaigns and show the value of their efforts despite a recession, during periods of market uncertainty, or during periods when external factors greatly change your target consumer’s behaviors. For those in your TAM who are better off, you should continue awareness campaigns (i.e.,

Campaign 108
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7 ways to segment Performance Max and Shopping campaigns

Search Engine Land

When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. This article explores the advantages and disadvantages of the most common campaign segmentation methods, including: A single “one size fits all” campaign. No need for separate campaigns.