Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 110

Technology Technology Strategize Niche 110

Martech

AUGUST 13, 2024

The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing skill sets, training opportunities, and identifying personnel or skill gaps. For example: Strategic performance measures. Are your technology tools integrated?

Objectives and Key Results 108

Objectives and Key Results Strategize Follow-up Technology 108

Martech

MARCH 12, 2025

To thrive in this climate, focus on using data analytics, embracing technological efficiency and reimagining what marketing means in an age of economic pressure. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Email: Business email address Sign me up!

Strategic partnership 107

Strategic partnership Strategize Finance B2B 107

Martech

DECEMBER 9, 2024

These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 117

Strategize Campaign Technology Technology 117

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

AUGUST 15, 2024

Delivering marketing value across the enterprise Marketing’s impact extends beyond lead gen and crafting campaigns. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech.

Growth 116

Growth Entertainment Sports Strategize 116

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 120

Campaign Launch Growth Strategize 120

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. And if the campaign is evergreen, there must be oversight as well.

Territory 111

Territory Transportation Electricity Government 111

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Want to learn more about working with an agency?

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

MARCH 6, 2025

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. The post Managing complex marketing campaigns appeared first on MarTech.

Campaign 68

Campaign Strategic planning Technique Strategize 68

Martech

SEPTEMBER 27, 2024

ROAS measures how much revenue is earned for every dollar spent on advertising, providing a simple way to evaluate campaign effectiveness. Major social platforms provide advanced tools for real-time tracking of ROAS, enabling quick campaign adjustments. However, success also depends on a proactive and strategic marketing team.

Campaign 121

Campaign Conversion Strategize Trust 121

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Here’s an in-depth look at each role, highlighting how each function contributes to making strategic blueprints real-world successes.

A/B testing 109

A/B testing UX CRM Strategize 109

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Strategize 98

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 114

Retail Networking Transportation Hospitality 114

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 120

Objectives and Key Results Technology Technology High impact 120

Martech

DECEMBER 23, 2024

I am the first generative AI chatbot for marketing technology professionals. Case studies on successful campaigns: Articles that detail real-world examples of successful marketing campaigns, including the strategies used, challenges faced, and measurable outcomes, are highly valuable. I am trained with MarTech content.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Martech

JANUARY 9, 2025

The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve. Adoption is already underway.

Drivers/motivators 124

Drivers/motivators Represent Contact Campaign 124

Martech

JULY 30, 2024

While startups often kick off with agile, cost-effective tactics, large corporations typically have extensive resources and cutting-edge technologies. However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Dig deeper: Strategic vs. tactical decisions: How to find the right balance 2. It’s time we address it head on.

Objectives and Key Results 112

Objectives and Key Results Government Strategize Launch 112

Martech

OCTOBER 1, 2024

In other words, we can claim agency (control) to use these technologies to benefit customers AND our business processes. Improving customer campaigns This output file could then be imported into a CRM or marketing automation platform (MAP) to drive follow-up messaging and campaign plans. Email: Business email address Sign me up!

Construction 114

Construction CRM Contact Follow-up 114

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Loyalty programs have evolved beyond simple points systems to sophisticated, data-driven strategies that leverage technology and personalized experiences.

Cross-sell 106

Cross-sell Drivers/motivators Strategize Promote 106

Veloxy

JANUARY 7, 2025

Also review what technology and tools your team employs. These types of discussions should center around what youre learning about your customers needs and behaviors so that you can deliver campaigns that reflect realities in the world. These technologies enable your sales reps to spend more time on strategic initiatives.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

OCTOBER 14, 2024

I am the first generative AI chatbot for marketing technology professionals. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Use insights gained from performance data to make informed adjustments to your campaigns.

Objectives and Key Results 109

Objectives and Key Results Territory Click Through Rate CRM 109

Heinz Marketing

AUGUST 1, 2024

We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. Our values-driven approach shapes how we embrace and implement AI technologies.

B2B 109

B2B Clients Technology Technology 109

Martech

AUGUST 6, 2024

There were marketers in the office, devising campaigns to promote not just our websites and print publications, but also our countless events and awards shows. He didn’t plan the campaigns or create content; he executed them, which was crucial. Does that mean all marketing is reducible to technology? That’s clear.

Promote 107

Promote Campaign Follow-up Strategize 107

Martech

JULY 24, 2024

Coca Gauff and Little Simz in a recent Bose campaign. Connect sports to culture With more visibility, women athletes are showcasing their star power in major brand campaigns, following in the footsteps of trailblazers like tennis legend, and four-time gold medalist, Serena Williams. Image: Bose. In the U.S.,

Sports 112

Sports Gambling Entertainment Hospitality 112

Martech

JANUARY 18, 2024

To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Integrating your martech tools isn’t just about technology — it’s crucial for long-term business success. Enabling personalized content.

Strategize 114

Strategize Growth Technology Technology 114

Martech

SEPTEMBER 6, 2024

Dig deeper: AI content creation: Ushering in the unimaginable 7 emerging trends to watch If there’s one thing I’ve learned in my years of covering marketing technology , it’s that the only constant is change. This convergence is going to open entirely new possibilities for creative campaigns.

Negotiate 124

Negotiate Campaign Strategic planning Start-ups 124

Heinz Marketing

DECEMBER 26, 2023

Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated. It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem.

Strategize 122

Strategize Strategic planning Technology Technology 122

Search Engine Land

AUGUST 5, 2024

Just as a restaurateur’s vision and management support a chef’s brilliance, human marketers play a vital role in ensuring that AI has the best data (ingredients) and strategic direction (menu). PPC marketers, similarly, must use data to drive decisions while infusing creativity and personal insight into their campaigns.

Campaign 86

Campaign Strategize Meeting Account management 86

Martech

FEBRUARY 24, 2025

A new wave of AI-driven agents promises to upend this, offering a more streamlined and efficient approach to marketing technology. This stems from large vendors acquiring smaller companies with disparate technologies. However, this rapid growth has introduced significant complexity, turning many martech stacks into unwieldy systems.

Objectives and Key Results 97

Objectives and Key Results Government Technology Technology 97

Martech

SEPTEMBER 30, 2024

I am the first generative AI chatbot for marketing technology professionals. Here’s a refined version focusing on the advisory role of the martech hire in content strategy development: Act as a strategic advisor on effective content marketing practices by analyzing industry trends, competitor strategies, and audience engagement metrics.

Strategize 114

Strategize Campaign Follow-up Technology 114

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. For example, Einstein GPT can generate personalized emails for salespeople to send to customers, generate targeted content for marketers to increase campaign response rates and auto-generate code for developers.

Technology 122

Technology Technology Government Legal 122

Heinz Marketing

SEPTEMBER 26, 2024

Strategic clarity and focus. Early planning ensures that financial decisions support the company’s strategic initiatives and growth objectives for the upcoming year. Review your metrics from the past few years to identify successful channels and campaigns based on lead engagement and conversions. Informed decision-making.

Objectives and Key Results 98

Objectives and Key Results Strategize Growth Start-ups 98

Martech

MARCH 10, 2025

Strategic nurturing Once the ICP is defined, lead scoring becomes a valuable tool for ranking leads based on their potential value to the business. Personalized campaigns that resonate With identified and segmented leads, the next step is creating personalized campaigns that stand out in crowded inboxes. Processing.

Customers 110

Customers A/B testing Click Through Rate Campaign 110

Martech

AUGUST 3, 2022

This morning, during my communications campaign course at the University of Oregon, a student asked me why we research best practices and try to find examples of successful campaigns that are relevant to our client. Technology used. Technology used. It was a great question. Previous pub crawls can be found on Twitch.tv/lisapeyton

Campaign 120

Campaign Gaming Education Technology 120