Search Engine Land

DECEMBER 11, 2023

Whether you need assistance with content marketing, email campaigns, social media strategy, digital advertising, events/tradeshows, or app marketing, I can help you develop and execute comprehensive marketing strategies tailored to your specific industry and target audience.

Promote 96

Promote Campaign B2C Retail 96

Martech

NOVEMBER 19, 2021

I suggest planning for one week if it’s challenging for your team to stick to a plan, and planning for two weeks if you tend to work on larger projects or campaigns. It may be something like, “Our goal in this sprint is to launch a micro-campaign to reach prospective buyers in the Seattle area for our new cold brew coffee flavor of the month.

Tradeshows 111

Tradeshows Campaign Technique Launch 111

ConversionXL

MAY 11, 2013

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. 2 – JBE Holdings Earns $500K in Commissions Promoting Call Based Campaigns. Watch the video to see the case study. #

Commission 116

Commission Territory Objectives and Key Results Tradeshows 116

Martech

SEPTEMBER 25, 2023

Showing an ROI for a tradeshow event should include all the possible activities that contributed. Without robust data and analytical tools to demonstrate the impact of marketing campaigns, it becomes challenging to showcase the direct contribution of marketing to a company’s success. Data imputation. Data standardization.

A/B testing 117

A/B testing Tradeshows Finance Cross-sell 117

Hubspot

FEBRUARY 23, 2016

Marco's main buyer persona was that facilities manager/IT manager/office manager, so they decided the topic of the new blog would be "general technology," where they'd write blog posts focusing on advice and techniques for using technology in the workplace. They started by creating the blog, which they did using HubSpot.

Tradeshows 53

Tradeshows Promote Launch Technology 53

Hubspot

JULY 21, 2015

At the end of your month-long campaign, you generated 1,000 leads and spent $10,000. The same concept applies with list purchasing, tradeshow marketing -- anything where you don't own the property from which leads are generated. But what about next month? You have to spend $10,000 again. That is, if you want the leads to keep coming.

Networking 78

Networking Entertainment Promote Lead generation 78

Sales Hacker

OCTOBER 21, 2019

I experimented with new sales approaches, distraction management techniques, and how to squeeze more out of a day while still feeling refreshed. Co-Founder & CRO of TradeShow Makeover. If you practice the techniques outlined in it, then you’ll have an advantage over your competition. . Alice Heiman. Slowing down.

Sales 99

Sales Up-sell Start-ups Cross-sell 99