Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Using Performance+ also decreases the creation time by requiring half the inputs for standard campaigns. Dig deeper: How brands are using AI tools in Meta’s Advantage+ campaigns Bidding for ROAS. GenAI creative tools. Processing.

Campaign 116

Campaign Promote Price Conversion 116

Martech

JULY 22, 2024

I am the first generative AI chatbot for marketing technology professionals. This allows marketers to tailor their marketing strategies and messages to each segment, increasing the relevance and effectiveness of their campaigns. I am trained with MarTech content. Here’s something somebody asked me! Please explain in simple language.

Campaign 106

Campaign Territory Technique Service 106

Martech

NOVEMBER 13, 2024

One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention. In our car analogy, it’s like lane-assist technology — it helps, but we’re still driving. How AI augments a traditional marketing campaign workflow.

Pipeline 121

Pipeline Campaign Objectives and Key Results Legal 121

ClickFunnels

SEPTEMBER 28, 2021

The post How To Effectively Run Digital Marketing Campaigns For Any Product appeared first on ClickFunnels. It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best.

Campaign 256

Campaign Product Niche Promote 256

Martech

MARCH 6, 2025

This webinar explores a structured approach to managing marketing campaigns from start to finish, focusing on practical tools and techniques that drive efficiency and impact. The post Managing complex marketing campaigns appeared first on MarTech.

Campaign 64

Campaign Strategic planning Technique Strategize 64

Martech

AUGUST 19, 2024

New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Targeted campaigns : Focusing on specific accounts ensures marketing efforts resonate with each client’s unique needs. This approach helps small teams run effective, scalable campaigns without overwhelming their resources.

B2B 113

B2B Objectives and Key Results Campaign Contact 113

Martech

AUGUST 1, 2024

But as we dive into generative AI tools like ChatGPT, it doesn’t take long to realize AI can yield lackluster results, inconsistent and off-brand content and campaigns that feel average. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 129

Campaign Launch Gaming Sports 129

Martech

AUGUST 26, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. With a data warehouse, you can gain valuable insights into customer behavior, campaign performance, and overall marketing effectiveness.

B2B 112

B2B Target audience/market Campaign Technology 112

Martech

OCTOBER 16, 2024

To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a deeper understanding of true ROI. How do historical campaign trends inform future strategies? How can we optimize in-flight, not after the fact? The result?

Retail 117

Retail Campaign Technology Technology 117

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. Different Types of Agencies: Marketing Agencies : Specialize in creating and executing marketing campaigns.

Strategize 111

Strategize B2B Lead generation Objectives and Key Results 111

Martech

AUGUST 12, 2024

I am the first generative AI chatbot for marketing technology professionals. website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Enhanced customer engagement Behavioral triggers: Set up automated campaigns triggered by specific customer actions (e.g.,

Customers 110

Customers A/B testing B2C Cross-sell 110

Martech

NOVEMBER 13, 2024

This underscores a critical insight: from an investor’s standpoint, marketing has the potential to create long-term value akin to infrastructure or technology investments. They face unprecedented demands — juggling complex, multi-channel campaigns, advanced analytics and rapidly evolving technology.

Drivers/motivators 129

Drivers/motivators Growth Objectives and Key Results Strategize 129

Martech

AUGUST 29, 2024

Jun Group has an enhanced sentiment analysis tool for influencer marketing campaigns. It aims to reduce the time and resources needed for campaigns while improving results. Taboola’s AI-powered bidding technology Maximize Conversions is now available to all advertisers.

Government 110

Government Campaign Networking Technology 110

Martech

OCTOBER 9, 2024

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024 Time: 10 a.m.

Technology 110

Technology Technology Campaign Product 110

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. This layer, powered by Brand IQ and Marketing IQ, enables marketers to create on-brand content and campaigns that adhere to marketing best practices.

Retail 108

Retail Launch Manufacturing Campaign 108

Martech

JULY 12, 2024

With new trends, technologies and techniques emerging almost daily, the importance of swiftly adapting only increases. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The only constant in marketing is change.

Campaign 101

Campaign Appointment Government Legal 101

Martech

JULY 10, 2024

No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. As with anything new, some were skeptical of its long-term value.

Clients 126

Clients Strategize Launch Technology 126

Martech

AUGUST 9, 2024

These urban centers are leveraging technology to modernize their infrastructure, preserve their rich histories and rebrand themselves for the future. The lesson here: new launches — products, features, leadership changes or digital transformations — must be monitored and adjusted throughout the lifecycle of the campaign.

Territory 111

Territory Transportation Electricity Government 111

Martech

NOVEMBER 4, 2024

I am the first generative AI chatbot for marketing technology professionals. Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. I am trained with MarTech content.

Technology 111

Technology Technology Strategize Niche 111

Martech

JULY 19, 2024

Marketing relies on highly skilled people in areas like copywriting, design and media management to create winning campaigns that drive business outcomes. Machine learning can continually optimize campaigns, taking advantage of always-on feedback loops. AI technology in marketing must be chosen, implemented and maintained.

Manufacturing 125

Manufacturing Assembly Line Technology Technology 125

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. Additionally, search ads allow for easy activation, editing and keyword and creative adjustment both during campaign setup and while it’s live.

Campaign 121

Campaign Launch Growth Strategize 121

Martech

DECEMBER 9, 2024

These marketers will not only leverage AIs capabilities but also ensure that every decision, campaign, and interaction resonate on a human level. Technology can handle compliance, but accountability is a human responsibility. Marketers are the stewards of ethical practices, ensuring technology serves both customers and brands.

Strategize 116

Strategize Campaign Technology Technology 116

Martech

JULY 23, 2024

The tech battle against brand fraud Fortunately, the same technology powering these sophisticated dupes is also at the forefront of brand protection. They’ve developed an invisible encryption technology that seamlessly integrates into product packaging or the products themselves. .

E-commerce 119

E-commerce Legal Pharmaceutical Trust 119

Martech

JULY 26, 2024

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Comprehensive marketing automation : Leverage platforms like HubSpot or Marketo for end-to-end marketing automation, from lead nurturing to campaign management.

Strategize 125

Strategize User Experience High impact Construction 125

Heinz Marketing

AUGUST 9, 2024

These insights enable you to create highly targeted marketing campaigns that resonate with your audience. For instance, if AI identifies a trend of customers purchasing workout gear in January, you can launch a targeted campaign for fitness products in December to capture early interest. Want to learn more about working with an agency?

E-commerce 115

E-commerce Campaign Follow-up Trust 115

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Launch 111

Launch Pitch Represent B2B 111

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. MessageGears enhanced its integration with Jacquard , enabling cross-channel messaging cohesion and automated AI campaign optimization.

E-commerce 115

E-commerce Healthcare Campaign Technology 115

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Step 1: Anchor martech decisions in business outcomes Before considering any technology, CMOs must first define what success is. Let’s explore how to cut through the noise and deliver quantifiable value.

Objectives and Key Results 121

Objectives and Key Results Technology Technology High impact 121

Martech

JANUARY 2, 2025

These models mix in-house technology with third-party solutions. Rather than overburdening IT teams with full platform builds, retailers will adopt frameworks that support custom program design while leveraging existing infrastructure, said Aran Hamilton, CEO of RMN orchestration technology company Vantage.

Retail 115

Retail Networking Transportation Hospitality 115

Martech

OCTOBER 4, 2024

Accurate measurement of campaign performance and targeting specific audiences are key to successful digital advertising. Doing so will help keep measurement accurate and ensure that we can still deliver relevant ads to users as tools and technologies evolve. This confidence is the cornerstone of the digital advertising ecosystem.

Drivers/motivators 132

Drivers/motivators Trust Technology Technology 132

Martech

AUGUST 8, 2024

It also supports comprehensive campaign measurement, enabling operators to evaluate the effectiveness of their gamification strategies. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

E-commerce 115

E-commerce Objectives and Key Results Hospitality Strategic planning 115

Martech

SEPTEMBER 10, 2024

Today, geolocation technology company Foursquare introduced Sales Impact, a new offering in its campaign attribution suite. The tool combines location and purchase insights, allowing marketers to measure the impact of multichannel campaigns on sales. Sales Impact also aims to make it easier for marketers to measure campaign ROI.

Retail 108

Retail Campaign Sales Represent 108

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 113

Non-Profits Real Estate Launch Campaign 113

Martech

AUGUST 14, 2024

“The state of email has been evolving more than ever, especially in 2024 due to Google and Yahoo’s new bulk sender requirements,” said Talar Malakian, CMO of Phonexa, the lead gen technology company that hosts MailCon. The data you get is telling you something.” And it all goes back to email at some point. Every metric matters.

Campaign 117

Campaign Start-ups Follow-up Customers 117

Martech

JULY 17, 2024

The bright and vibrant displays of DOOH screens stand out even more against the backdrop of sunny days, this increased visibility can lead to higher recall rates and a greater impact on advertising campaigns. Beverage brands have campaigns set to activate only when temperatures are above a certain point.

Campaign 114

Campaign Retail Gaming Promote 114

Martech

OCTOBER 31, 2024

Viant Technology integrated Comscore’s audience data into ViantAI, enabling more precise and effective media planning. Making Science and GrowthLoop have partnered to launch an AI-driven marketing solution that combines data readiness and AI-powered marketing technology. D-ID launched a new AI-powered marketing suite.

X-functional 110

X-functional Launch Trust Technology 110