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3 ways to optimize your marketing automation beyond technology

Martech

Memo To : Marketing directors, VPs, SVPs and CMOs Re : Recommendations to optimize your automated marketing campaigns Your investment in technology to support marketing automation was smart. Warning Don’t be held back by an over-reliance on technology. Sadly, this is not the case. It boosts productivity dramatically.

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What technology would you bet on in the martech race?

Martech

Fragmented data means we have to ask the same question multiple times, creating friction that annoys the audience and damages our campaigns’ performance. The pace of change and the complexity of marketing campaigns make that impossible. By pulling together activities across channels, they are the mainstay of many campaigns.

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Role of a marketing technology manager: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth.

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Google adds generative AI insights, shopping ad campaign goals

Martech

New campaign goals. Google Ads now includes options for setting customer acquisition goals and optimizing campaigns with profit-focused metrics, helping advertisers prioritize profit and optimizations during peak shopping periods. The post Google adds generative AI insights, shopping ad campaign goals appeared first on MarTech.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.

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Google Ads unveils advanced performance planner for YouTube campaigns

Martech

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Dig deeper: Playable ads and longer campaigns gain traction in mobile gaming Key features: Action Plans. Why we care. Awareness Plans. First seen. First seen.

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Mastering email campaign execution by Edna Chavira

Martech

Are you tired of your email campaigns falling short? Join us for our upcoming webinar, Mastering Email Campaign Execution , where we’ll dive deep into the strategies and technologies that can help you achieve outstanding results. The post Mastering email campaign execution appeared first on MarTech.

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3 Mistakes Organizations Make While Developing ABM Programs

While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Wasteful technology and service spending. The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back?