Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. And if the campaign is evergreen, there must be oversight as well.

Territory 111

Territory Transportation Electricity Government 111

Search Engine Land

SEPTEMBER 26, 2024

The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). There is often a delay in getting campaign data into the platform, which could impact time-sensitive decisions. Your Google Analytics account.

SQL 94

SQL Territory CRM Campaign 94

Martech

OCTOBER 14, 2024

Use insights gained from performance data to make informed adjustments to your campaigns. There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. Time saved on campaign execution.

Objectives and Key Results 109

Objectives and Key Results Territory Click Through Rate CRM 109

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 112

Non-Profits Real Estate Launch Campaign 112

Martech

DECEMBER 5, 2024

IAB, in collaboration with IAB Europe and leading retail media networks (RMNs), released finalized definitions and standards for proving the impact of RMN campaigns. It’s about understanding the true impact of campaigns and driving better outcomes for brands and retailers.” In-store retail media. Why we care.

Retail 103

Retail Networking Territory Campaign 103

Salesforce

SEPTEMBER 19, 2024

Marketing Cloud Growth and Advanced Editions (launch date Nov ‘24) are available in North America, Latin America, and Europe, with additional regions coming soon. As a refresher, Growth Edition is the first edition of Marketing Cloud with Salesforce Data Cloud as a foundation. More on that below. Get more out of SMS messaging.

Territory 126

Territory Launch Growth Contract 126

Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. In contrast, large corporations typically target national and international markets with broader campaigns.

X-functional 109

X-functional Territory Customer Relationship Management CRM 109

Search Engine Land

AUGUST 14, 2024

Interestingly enough, sometimes you can have a bigger impact on campaign performance by focusing on things that are not in the ad account: Landing page optimization. Campaign tweaks and structure. For example, I like to keep things simple when starting a new campaign or account. Copy and creative. Sales process.

CRM 116

CRM Campaign Niche Negotiate 116

Hubspot

SEPTEMBER 9, 2024

During my time as a sales rep, building a lead list was one of my first activities when I took on a new sales role, territory, or industry vertical. Then, the prospect’s engagement levels in these campaigns can dictate when (or whether) a sales rep should follow up with the prospect.

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

SEPTEMBER 29, 2021

This can be follow-up emails or automatic, tailored email marketing campaigns, or email tracking and analytics. Email campaigns are effective. One way to balance workloads is to define each representative’s territory. Then, curate territory borders that utilize each member’s strengths.

Territory 342

Territory Represent Sales Lead generation 342

Martech

OCTOBER 21, 2024

Field marketing aligned incentives with their territory goals. Early audience mapping ensures targeted marketing campaigns and content tracks that resonate with every group. But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. The result?

Strategize 111

Strategize Angle Territory Sports 111

Veloxy

FEBRUARY 15, 2022

Sales managers typically assign field salespeople to specific territories, such as cities and states. Others include jobs that require consistent travel and hotel stays, a remote or regional office, and sometimes technical skills such as engineering. Regional Sales Director. Your targets will appreciate the effort. Saleswhale.

Territory 244

Territory Inside sales Outside Sales Pharmaceutical 244

Martech

MAY 21, 2024

Hyper-targeting is all about the data For any micro-targeting campaign to be successful, data must underpin the strategy from defining the target through to optimization. Example : The feminine hygiene brand plans a cross-platform campaign, targeting its niche audience with audio ads on mobile devices at 7 a.m.

Campaign 110

Campaign Niche Territory Construction 110

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

Campaign 146

Campaign Prospecting A/B testing Conversion 146

Martech

FEBRUARY 8, 2024

Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. They can produce audio assets for each variation in the ad campaign, or they can use generative AI production. An audio player integrated with Flight Control allows users to preview audio campaign assets.

Campaign 112

Campaign Strategic partnership Territory Sports 112

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. Creative assets make or break your campaign.

Campaign 108

Campaign E-commerce Objectives and Key Results Profit margin 108

Veloxy

NOVEMBER 29, 2022

Such a solution helps kickstart the effort to maximize face-to-face meetings weeks, if not months before a territory visit. Send Drip Campaigns. Once you’re in your territory with a calendar full of meetings, you’ll likely still have 15 to 45 minute chunks of free time. Use a Route Planner or Optimizer.

Territory 246

Territory CRM Sales Contact 246

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. This allows campaigns and other marketing efforts to be monitored and measured.

Campaign 115

Campaign Finance Territory CRM 115

Martech

OCTOBER 22, 2024

About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report. Lead scoring is crucial for tackling this challenge by ranking and assessing prospects’ readiness to buy.

Cross-sell 116

Cross-sell Lead generation GTM Territory 116

Martech

APRIL 5, 2022

Integral Ad Science, the ad verification and optimization platform, has unveiled a series of new features to provide advertisers with increased visibility into campaign performance. The proliferation of technologies and media channels requires new ways to verify campaigns and analyze their performance. A unified view. Why we care.

Campaign 108

Campaign Territory Clients Technology 108

Veloxy

NOVEMBER 16, 2022

According to Campaign Monitor, a good response rate should be 10%. Create a cold email campaign. Create a list of unresponsive leads in Salesforce, add them to an email campaign, and schedule the email to be sent first thing in the morning. Create a cold email campaign. Complement territory visits. Plan ahead!

Cold Call 246

Cold Call Territory Campaign Prospecting 246

Salesforce

NOVEMBER 25, 2024

At Connections ’24 we announced that customers in the AMER region could access many of the features we were building out in Marketing Cloud Growth and Advanced Editions. This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

Martech

FEBRUARY 20, 2025

The gap between martech capabilities and B2B reality We’re all excited about martech and its constant improvements that enhance our campaigns. Dates emphasizes the need to move beyond campaigns targeting individuals and instead focus on influencing at the account level. Why are CRM systems so dated?

Objectives and Key Results 94

Objectives and Key Results B2B CRM Territory 94

Search Engine Land

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables.

Non-Profits 74

Non-Profits Real Estate Launch Campaign 74

Martech

AUGUST 7, 2024

While it can tell you about Quantum Physics or farming best practices in the Sub-Saharan regions of Africa, they completely lack the context of your organization, how your solution approach is better, how your capabilities are superior or why your audience needs may differ from competitors.

B2B 120

B2B Objectives and Key Results Legal Territory 120

Salesforce

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Campaign 118

Campaign Objectives and Key Results A/B testing Promote 118

Search Engine Land

OCTOBER 10, 2023

Demand Gen campaigns – the shiny new tool in the Google Ads toolbox – will become available to the PPC public starting this month. Advice on Demand Gen campaign and budget management. I hope my experiences with Demand Gen can provide some context as you navigate this new territory.

Campaign 110

Campaign Clients Territory Conversion 110

Martech

SEPTEMBER 16, 2024

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Demand generation Role: Drive awareness and interest through targeted campaigns. Sample goals: Host 10 regional events to generate new sales opportunities.

Go To Market 61

Go To Market Objectives and Key Results A/B testing Territory 61

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Popular games like Zynga’s Words with Friends will ask players to consent to share location data under terms that allow that data to be used in campaigns. Interpreting location data for marketing campaigns.

Campaign 98

Campaign E-commerce Customers Retail 98

Heinz Marketing

NOVEMBER 7, 2024

Are there emerging verticals or regions that offer untapped potential? ABX in 2025 isn’t static—feedback from campaign performance should refine your approach in real time. As market conditions evolve, so do the characteristics of your most valuable accounts. Evaluate your target accounts in light of these insights.

Go To Market 105

Go To Market Negotiate High impact Territory 105

Sales Hacker

NOVEMBER 4, 2020

We were trying to understand where we saw an early adoption of our technology and then compare that against our addressable market by region. The regions (and languages) that had the highest organic traffic, customer base, and large addressable markets made the first cut. In some cases, a rep was assigned to just one region.

Territory 125

Territory Launch Sales Up-sell 125

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. Why we care. Get the daily newsletter search marketers rely on.

Campaign 88

Campaign Gambling Territory Promote 88

Sales Pop!

NOVEMBER 8, 2022

Aerie figured that out with its body positivity campaign. Conflict comes with the diversity territory. They’ll eventually complete the sale if they feel the company is genuine and can provide value. Representation in advertisement matters. Consumer perceptions of diversity in advertisement make a huge difference in sales. “64%

Gambling 244

Gambling Sales Territory Clients 244

Hubspot

OCTOBER 16, 2024

When You’re Handling High-Volume Campaigns For businesses running time-sensitive or high-volume campaigns , having an outsourced cold calling team that can handle the spike in activity efficiently is invaluable. This approach ensures that your campaign deadlines are met without overburdening your internal resources.

Cold Call 73

Cold Call Sales Price Campaign 73

Veloxy

DECEMBER 21, 2021

Veloxy does more than automate and eliminate data entry and admin tasks, it automagically prioritizes leads based on buyer intent, helps you discover prospects in your territories and adds them to your Salesforce (at no extra cost), and it extends Salesforce to your favorite tablet and smartphone.

Tradeshows 348

Tradeshows Contract Sales Contact 348

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. From here, you’ll get deeper insights into competitor strategies, including details on their approach, creator-business relationships and campaign frequency. The post Meta launches new tool to track branded content campaigns appeared first on MarTech.

Campaign 76

Campaign Launch Gambling Territory 76

Search Engine Land

FEBRUARY 22, 2024

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. This article explores key considerations for optimizing location targeting in Google Ads campaigns. This would allow you to control budgets at the campaign level.

Territory 113

Territory Campaign Lead generation Conversion 113