Martech

JANUARY 11, 2023

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. But the lack of accurate and reliable data on the real carbon impact of digital campaigns has continued to be a significant roadblock to achieving net zero. Technical production resources.

Transportation 127

Transportation Intrinsic Campaign Networking 127

Hubspot

AUGUST 24, 2012

Executing a remarkable guerrilla marketing campaign takes a lot of things. Really, if you've ever tried to pull one off, you know guerrilla marketing campaigns are risky business. This post is going to revisit guerrilla marketing campaigns that fall into all three of those camps. 1) The Blair Witch Project Pre-Release Campaign.

Campaign 78

Campaign Transportation Gaming Sports 78

Veloxy

SEPTEMBER 14, 2022

If an email campaign is sent to your Salesforce leads and 20% land in the SPAM folder , is it still an email campaign? Using the same same email marketing tool for both cold outreach and email campaigns is one of the biggest causes of poor deliverability. It can be used for both cold email and email campaigns.

Transportation 130

Transportation Inside sales Drivers/motivators Campaign 130

Hubspot

OCTOBER 11, 2019

Market research is an essential part of campaign promotion. You may come to the realization that using multiple ad platforms and methods would be the right move for your campaign – such as social media and search engine ads. Here's where you'll want to think about the broad purpose of your campaign to inspire your ad.

Transportation 101

Transportation Launch Promote Campaign 101

Hubspot

JULY 31, 2018

Facebook announced today that it has found evidence of another coordinated election interference campaign on its site -- a likely effort to influence the 2018 U.S. Facebook Uncovered Another Election Interference Campaign. This is the second instance of a high-profile effort to weaponize Facebook with the goal of influencing a U.S.

Campaign 57

Campaign Transportation Price Follow-up 57

Sales Pop!

JULY 23, 2021

Personal meetings; Cold calls ; Presentations, exhibitions, professional conferences; Outdoor/indoor advertising (billboards, transport/elevator advertising, etc.); SEO promotion; Targeted advertising; Contextual advertising; Q&A services; Guest posting; Email marketing campaigns; Advertising in geo services, etc.

Lead generation 230

Lead generation CRM Appointment Contact 230

Hubspot

SEPTEMBER 16, 2019

Billboard advertising is the process of using a large-scale print advertisement (a billboard, or a hoarding to those in the UK) to market a company, brand, product, service, or campaign. Billboard advertising is effective for building brand awareness and broadcasting your business (or product or campaign) to as many people as possible.

Transportation 101

Transportation Drivers/motivators Construction Entertainment 101

Martech

MAY 22, 2024

The expectation was that data would change the way we create wealth and inspire new ways of doing business the way oil changed how we manufacture products, transport people and goods and create billionaires. This allows for targeted campaigns that resonate better with specific customer needs and pain points.

Transportation 109

Transportation Healthcare Campaign Cross-sell 109

Search Engine Land

SEPTEMBER 19, 2023

If you were on the Netflix SEO team in the early days, maybe “DVD rental” could have been a keyword to focus on, with the knowledge that folks in super-rural communities or folks without cars or public transportation might not have had access to traditional options like Blockbuster. These will help you isolate even more pain points.

Transportation 125

Transportation Represent Service Drivers/motivators 125

Martech

JULY 29, 2022

The promotion worked even better because Curry’s team, the Golden State Warriors, went all the way in the playoffs and won the championship, giving the campaign maximum leverage. Since Curry became the all-time leading three-point shooter earlier in the season, it was a safe bet that he would hit his shots in games. Image: Under Armour.

Transportation 117

Transportation Gaming Promote Sports 117

Martech

DECEMBER 22, 2021

Imperceptibly, perhaps, at the level of day-to-day operations and campaigns, but discernibly at a more strategic level. Then there will be the verticals, specializing in transport or healthcare or education. Next generation campaign management. It’s like campaign management 3.0.” They’re moving.

Healthcare 117

Healthcare Transportation Campaign CRM 117

Hubspot

MAY 22, 2015

Publishers value and sell reach and demographics while their customers value and need campaigns that measurably increase sales pipelines. Today’s publishers need to be able to measure the full impact of client campaigns from initial awareness through to a final sales transaction. Prove Your Value for Each Campaign. They are not.

Transportation 78

Transportation SQL Pipeline Campaign 78

Martech

FEBRUARY 3, 2023

MWC takes over the entire city and housing and transportation become a major challenge. Driving in downtown Austin isn’t recommended and walking is most likely your best transportation option. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 98

Transportation Gambling Networking Technology 98

Martech

JULY 5, 2022

You are transported into the volumetric scene.” There is no checklist of sensible practices a digital marketer can “check off” when constructing a campaign using volumetric storytelling. “AR deployment is more subject-based,” Smith said. Think of showing a product in a customer’s living room, viewed through their smartphone.

Angle 115

Angle Transportation Technique Construction 115

Martech

JANUARY 10, 2023

Give marketers access to real-time insights on customer behavior to optimize their campaigns quickly and easily with less manual effort. Today, many industries use APIs, including finance, healthcare, retail and transportation. Dig deeper: My stack is bigger than your stack, so what?

Transportation 115

Transportation Consult Technology Technology 115

Martech

FEBRUARY 3, 2023

MWC takes over the entire city and housing and transportation become a major challenge. Driving in downtown Austin isn’t recommended and walking is most likely your best transportation option. This is the conference to attend if you’re looking for bleeding-edge technology that could take your campaigns to the next level.

Transportation 99

Transportation Gambling Networking Technology 99

Sales Hacker

JUNE 14, 2021

It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS). In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”.

GTM 112

GTM E-commerce B2B Profit margin 112

Sales Hacker

APRIL 12, 2022

Comparing ABM and legacy B2B marketing campaigns [17:23]. I went to work for the Florida Department of Transportation. What are the keys to driving successful ABM campaigns? Comparing ABM and legacy B2B marketing campaigns [17:23]. Show Agenda and Timestamps. About Auseh Britt [4:15]. Paying it forward [26:01].

Pipeline 108

Pipeline Transportation B2B Hospitality 108

Hubspot

FEBRUARY 2, 2021

Today, let's learn more about green marketing, the best strategies to use, and some examples to inspire your own green marketing campaigns. Plus, in addition to the environmental impact of the 50 pieces you send for every 1 lead, there is the impact of the trucks and other transportation used to move all that mail around.

Transportation 78

Transportation Promote Legal Price 78

Partners in Excellence

JANUARY 26, 2018

In December, I launched my 2017/2018 Charity Water campaign. This campaign will bring total contributions, since I started, close to $60,000. This campaign will bring total contributions, since I started, close to $60,000. They thought, while that water is being transported, they can work on the “clean part.”

Transportation 54

Transportation Campaign Launch Promote 54

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic Campaign (via Acoustic). Product overview.

E-commerce 115

E-commerce B2C Manufacturing Hospitality 115

Hubspot

FEBRUARY 3, 2020

But, having a small budget doesn't mean you can't create a high-quality campaign or advertisement like the pros. Whenever there's a major event, like the Super Bowl, big brands jump to create campaigns that leverage trends related to it. The campaign was titled, "The Art of Travel.".

Gaming 101

Gaming Transportation Campaign Legal 101

Hubspot

SEPTEMBER 12, 2016

Users enticed to click the mysterious banner were transported to a very early landing page for AT&T. Visitors could click links to view information about landmarks and museums around the world to highlight the internet's ability to transport you to different locations virtually. The most impressive feature of D.A.R.T.

Transportation 78

Transportation Real Estate Non-Profits Campaign 78

Martech

APRIL 30, 2024

Using publicly available data sets such as climate and environment, census, economics, geospatial, transportation and travel. These segments should be deployed and made available to the areas where user communities consume consumer data: As dimensions in your customer reporting and campaign performance dashboards.

Objectives and Key Results 105

Objectives and Key Results Customers Transportation Construction 105

ConversionXL

JULY 16, 2021

Deloitte found: Humanity is rated of higher importance for service industries like hotels and casinos Transparency is rated most important for transportation and logistics companies Capability is critical for travel brands like rental cars, cruises, and rideshare Reliability is top of the list for the automotive industry.

Niche 127

Niche User Experience Launch Transportation 127

Hubspot

MARCH 12, 2019

They integrate smoothly with your existing marketing stack, so you can easily transport leads through to your CRM or email marketing tool and start building nurturing campaigns. I find these types of CTAs are great for general campaigns and promotional announcements. Image Source. Image Source. Hunter.io.

Lead generation 101

Lead generation User Experience Transportation A/B testing 101

Hubspot

OCTOBER 10, 2018

Between 2011 and 2013, AR was embraced by companies like Disney, Coca-Cola, and National Geographic to execute campaigns at large events and in public spaces like shopping malls and Times Square. Transportation. And air travel isn’t the only mode of transportation AR is helping. That’s something I think we can all get behind.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Hubspot

JULY 17, 2012

In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This turned into a terrorism scare, resulting in the shut-down of many public transportation lines, bridges, and roads. Timothy’s Coffee.

Transportation 78

Transportation Launch Price Campaign 78

Martech

MAY 20, 2024

10 types of CDPs Just as there are different types of cars for different transportation needs, there are different types of CDP to accommodate different company requirements. An emphasis on predictive analytics can result in less precision in segmentation and campaign orchestration. Campaign Focus. Potential weak spots.

E-commerce 66

E-commerce Transportation Retail Campaign 66

Hubspot

SEPTEMBER 12, 2019

You might think of them as a mini landing pages for your business, keeping customers engaged with your campaigns without requiring users to exit the Facebook app at all. Instant Experiences transports viewers into your world. Instant Experience ads are great for both direct response and branding campaigns. Image Source.

Campaign 78

Campaign Lead generation Transportation A/B testing 78

Hubspot

OCTOBER 16, 2013

It also exposed a new audience to Uber: parents in need of a safe way to transport their children. By the end of the campaign, Feedly had secured the lion''s share of Google Reader customers and its user numbers tripled from 4 million to more than 13 million. It all started with a campaign the company ran to promote U.S.

Manufacturing 78

Manufacturing Campaign Transportation Hospitality 78

Hubspot

NOVEMBER 28, 2017

In 2007, Cartoon Network launched a guerrilla marketing campaign in which it set up LED signs in various places throughout cities to promote one of their cartoons. This turned into a terrorism scare, resulting in the shut-down of many public transportation lines, bridges, and roads. 2) Tone Deaf Tweets.

Transportation 78

Transportation Launch Price Campaign 78

Hubspot

MARCH 17, 2015

FedStats provides an up-to-date forum for finding data released by federal agencies, including agriculture, education, transportation, and energy. You can find out which areas would be most receptive to a campaign or launch, which competitors are located nearby, and trends in the area that have shifted. 6) Nielsen MyBestSegments.

Agriculture 78

Agriculture Transportation Launch Advertising/ Marketing 78

Hubspot

SEPTEMBER 26, 2016

In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Authenticity was central to this nostalgic campaign. Nostalgia marketing is the advertising equivalent of comfort food. 10) Target.

Transportation 78

Transportation Campaign Promote Follow-up 78

Hubspot

JUNE 30, 2015

In particular, their #DeereSighting user-generated content (UGC) campaign has been crushing it on Instagram, achiving engagement rates more than 40% the norm for the platform. 5) Automotive News (Transportation). B2B Publishers Who Aren’t Taking Instagram for Insta-granted. 1) John Deere (Manufacturing).

Transportation 78

Transportation Promote Construction Entertainment 78

Hubspot

NOVEMBER 8, 2017

On a much larger scale, IoT is used to connect and power entire transportation or manufacturing systems. That campaign, by the way, resulted in a 72% increase in sales in the two weeks prior to Father's Day.). When you kick off any new campaign or initiative, there's always chance that you'll run into a challenge.

Manufacturing 78

Manufacturing Transportation Technology Technology 78

Hubspot

SEPTEMBER 8, 2015

From a severely outdated presidential campaign website to a site chronicling the details of the 1994 Pinball expo, we've collected a roundup of some of the internet's most nostalgic websites that appear to be forever stuck in a league of their own. 11 Nostalgic Websites That (Somehow) Still Exist. Talk about a blast from the past.

Transportation 78

Transportation Entertainment Gaming Follow-up 78