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AI-Powered Personalized Podcast Recommendations: A New SEO Strategy to Boost Sales

Sales Pop!

Enhance Podcast Content for Long-Tail Keywords Most recommendations will prioritize content that closely matches user interests. Subscriber Growth: Monitor the growth rate of subscribers as an indicator of recommendation success.

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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. Whether you believe Mueller or not, it is improbable that CTR is an important ranking signal as it's too easy to fool both by using click farms and by creating clickbait. The post Is click-through rate a valuable SEO metric?

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A Day in the Life of An AI Enterprise

Salesforce

AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Sell more, and faster, with AI With interested buyers lined up, now it’s up to the sales team to close deals.

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How to recover from Google Ads performance drops

Search Engine Land

Data-driven decision-making : By closely tracking performance metrics, you can make informed decisions about budget allocation, keyword targeting and ad copy optimization. Recently, we’ve noticed fewer people coming into the store (lower click-through rate) and of those who do come in, fewer are making purchases (lower conversion rate).

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The small B2B marketing team’s guide to ABM

Martech

Dig deeper: How to find your next, best customers with ABM Collaborate with sales teams Work closely with your sales team to identify segments or specific accounts showing interest in your products or services. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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Google will ‘soon’ test search, shopping ads in AI Overviews

Search Engine Land

So advertisers will be watching closely to see how this impacts ROI. Asked about these “positive trends,” (specifically, color around click-through rates), Pichai kept it vague, as usual, saying: “All the feedbacks we have seen are positive.” Positive trends.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Include closed captions for accessibility and extra text for algorithms. Focus on a strong thumbnail to boost click-through rates. Engagement rates : Includes likes, comments, shares and saves. Watch time and completion rates : Indicates viewer interest and content quality.