What is quality score and how to use it in PPC
Search Engine Land
MARCH 21, 2023
Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. How well does the landing page follow through on the ad’s promise? 5 9.5252 (blank) 905.97
Let's personalize your content