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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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The small B2B marketing team’s guide to ABM

Martech

If resources allow, a multi-channel strategy is highly effective for B2B ABM, incorporating LinkedIn Ads, Google Ads and display ads through platforms such as Demandbase, Rollworks or Terminus. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

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How to recover from Google Ads performance drops

Search Engine Land

Prepare your data : Have your key metrics and initial analysis ready before you make contact. Unless your contact is a PPC expert him/herself or at least in marketing, stay away from abbreviations and highly specific PPC terms. This approach helps you identify the source of the problem more efficiently. Not all clients are PPC experts.

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A Day in the Life of An AI Enterprise

Salesforce

For example, it knows which customers prefer to be contacted by text, email, or phone. AI allows marketers to then monitor campaign performance for red flags like decreasing open rates or click-through rates, and take appropriate action. Now Sandstone is ready to reach out to its targeted customers.

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How to handle negative Google reviews: Remove, respond, recover

Search Engine Land

Building on the last point, these reviews erode customer trust, which means lower click-through rates from customers. Contact Google Help : Sometimes flagging the review won’t work. The next step is to contact Google Help directly. Also, identify the reason behind why you want the review removed (i.e.,

Legal 89