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3 Lessons in Measuring Marketing Success [Marketing Update]

Hubspot

Fewer Emails = More Conversions. The company's goal was to "identify contacts or prospects that had the greatest propensity to purchase, and put them through more of an accelerated nurture program" in the hopes of turning them into customers more quickly. is still relied on too heavily and in inappropriate ways.

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What is quality score and how to use it in PPC

Search Engine Land

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Row Labels Average of Quality Score Sum of Conversions Average of Avg. 6.308888889 Maine 5.411764706 65.88

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How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score.

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Visual content and SEO: How to use images and videos in 2025

Search Engine Land

Overall, video content helps in engagement and improve conversions and saturating SERPs. 7-step process to futureproof your visual content and SEO in 2025 Well-chosen featured images or videos significantly boost a website’s click-through rate (CTR) and encourage user engagement. Business email address Sign me up!

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