Search Engine Land

AUGUST 22, 2024

Results: How search term lengths and metrics have changed After looking at 41 million search terms and their corresponding impression, click and cost data over the past 29 months, what can we conclude? CPCs are up, and CTR is down. The hypothesis on click-through rate with AI Overviews would be that ads get fewer clicks.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). Let's start improving that email click-through rate to really give your CMO something to smile about. But don't feel bad.

Click Through Rate 78

Click Through Rate A/B testing CTR Campaign 78

Hubspot

DECEMBER 27, 2011

The truth is, the only real way to know which CTA is going to have a better click-through rate on your website is to A/B test it. We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1300% improvement in click-through rate (CTR).

Click Through Rate 77

Click Through Rate A/B testing CTR Follow-up 77

Martech

AUGUST 5, 2024

KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. Martech tools: Mailchimp: For creating and managing email campaigns. ActiveCampaign: For automation and segmentation.

B2B 117

B2B A/B testing Lead generation Objectives and Key Results 117

Search Engine Land

SEPTEMBER 12, 2024

Google’s AIO uses an icon for references, offering less transparent citations, while SearchGPT mostly links directly from the publication’s name, which could impact click-through rates. Traditional metrics like click-through rates (CTR) and page rankings will also become less relevant with AI-driven search.

Engineering 100

Engineering Click Through Rate CTR Conversion 100

ConversionXL

AUGUST 7, 2017

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

Click Through Rate 80

Click Through Rate CTR Clients Presentation 80

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

CTR 102

CTR Real Estate Click Through Rate Launch 102

Search Engine Land

JULY 23, 2024

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Click-through rate: The percentage of recipients who click on links within your email.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

DECEMBER 23, 2024

Open rates What it measures: The percentage of recipients who open your emails. Why it matters: A higher open rate indicates that your subject lines and content are compelling enough to grab attention. Click-through rates (CTR) What it measures: The percentage of recipients who click on links within your emails.

B2B 105

B2B CTR Click Through Rate Strategic planning 105

Search Engine Land

JULY 30, 2024

The reality is that there’s often an inverse relationship between click volume and conversions. The average CTR is up 5% year-over-year , while the average conversion rate is down -1%. Last year, conversion rates fell by -10% , despite an increase in CTR.

CTR 77

CTR Click Through Rate Strategize Campaign 77

Martech

DECEMBER 2, 2024

KPIs: Open rate: Percentage of recipients who opened the email. Click-through rate (CTR): Percentage of recipients who clicked on a link in the email. Conversion rate: Percentage of users who completed a desired action (like making a purchase).

A/B testing 111

A/B testing Territory Technique CTR 111

Search Engine Land

SEPTEMBER 17, 2024

Here are things that are often associated with authoritative well-branded websites in SERPs: Brands people know because this means users are more likely to click and trust their URLs when they see them in SERPs. Better branding simply means better CTR. Additionally, testing click-through rates (CTR) is also crucial for SEO.

CTR 78

CTR Click Through Rate Niche Legal 78

Search Engine Land

SEPTEMBER 25, 2024

High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions. Apply these successful elements to your meta information to achieve higher CTRs, which, as you now know, can lead to improved rankings.

CTR 83

CTR Objectives and Key Results Click Through Rate Campaign 83

Search Engine Land

AUGUST 1, 2024

Adapting SEO KPIs to the rise of AI and LLMs Organic clicks and impressions, including engagement, visibility, CTR and average ranking, have traditionally been key SEO metrics. Get the newsletter search marketers rely on. Business email address Sign me up! Processing. But things are changing.

CTR 88

CTR Click Through Rate Engineering Legal 88

Martech

FEBRUARY 21, 2025

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Use engagement-based custom audiences people who interact with your social content, watch videos, or click previous ads. If your CTR is low, part of your budget is going to the wrong people.

CTR 84

CTR Gambling Click Through Rate Niche 84

Salesforce

NOVEMBER 5, 2024

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. You can monitor key metrics like open rates, click-through rates, and conversions to see how effectively your emails engage your audience.

Campaign 97

Campaign Cross-sell Click Through Rate CRM 97

Martech

MARCH 13, 2025

Here are this weeks AI-powered martech releases: MGID launched CTR Guard which uses machine learning and generative AI to predict and prevent declines in click-through rates. IMO, DeepSeek is slower by a second or two than other generative AI programs, and less polished than Alibabas equally inexpensive Chat Qwen.

E-commerce 87

E-commerce CTR Click Through Rate Government 87

Search Engine Land

JULY 25, 2024

Reduced click-through rates (CTR): Even if your ads appear, hijackers might use tactics that make their ads more appealing, leading to a lower click-through rate for your legitimate ads. Maintain a healthy click-through rate for your brand terms.

Click Through Rate 81

Click Through Rate Legal CTR Commission 81

Search Engine Land

MARCH 20, 2022

Learn how to use your keyword ranking and click-through rate data to improve the performance of your paid search campaigns. Please visit Search Engine Land for the full article.

CTR 95

CTR Click Through Rate Conversion Campaign 95

Search Engine Land

AUGUST 6, 2024

High click-through rates. Their CTR often exceeds that of more familiar emails. This means that every 10th user joins your subscriber base, allowing you to communicate with them regularly. Notifications appear directly on the browser screen when the user is online, making them hard to miss. Real-time communication.

Growth 85

Growth CTR UX Click Through Rate 85

Martech

DECEMBER 19, 2024

Track metrics like click-through rates (CTR), conversions and time to action to evaluate success. Experiment with copy, such as comparing Get started to Start free trial” or test high-contrast button colors. Placement can also make a difference; try positioning the CTA above the fold or in a pop-up.

A/B testing 118

A/B testing Drivers/motivators CTR Click Through Rate 118

ConversionXL

AUGUST 20, 2019

The first three positions account for over 50% of clicks. Organic click-through rate (CTR) is declining across the board: The top position had a CTR of 38.7% Here are things you can do to improve your click-through rate in Google. in May 2014. As of June 2019, it was 31.0%.

CTR 128

CTR Click Through Rate Strategize Follow-up 128

Search Engine Land

MAY 13, 2024

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. CTR: 6.42%.

CTR 105

CTR Conversion Real Estate Click Through Rate 105

ConversionXL

SEPTEMBER 20, 2021

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

CTR 134

CTR Click Through Rate Non-Profits Represent 134

Search Engine Land

MAY 14, 2024

Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results. However, Google will not break down impressions and click data for AI Overview links in Google Search Console.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Salesforce

FEBRUARY 14, 2025

Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Engagement metrics: Are personalized messages resonating?

A/B testing 92

A/B testing CTR Click Through Rate Healthcare 92

Hubspot

NOVEMBER 12, 2019

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate. Click-through rate refers to the number of people who open a link or image in an email.

Click Through Rate 101

Click Through Rate CTR Represent Launch 101

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Search Engine Land

SEPTEMBER 28, 2023

Although researcher and Optmyzr evangelist Navah Hopkins previously strongly supported broad match in favor of exact match type, the study found that exact match outperformed broad match for the majority of accounts in terms of: Cost Per Click. Click Through Rate. Conversion rate. Cost Per Acquisition. Why we care.

CTR 119

CTR Click Through Rate Networking Campaign 119

Search Engine Land

SEPTEMBER 5, 2023

Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. CTR in Google SGE (Pessimistic). CTR in Google SGE (Pessimistic).

CTR 142

CTR Technique Strategize Niche 142

Hubspot

JUNE 3, 2020

The factors that determine your Quality Score include: The click-through rate (CTR) of the keyword and its corresponding ad. The CTR of the display URLs in the ad group. It’s important to maintain good Quality Scores because Google uses them to determine your ad rankings as well as how much you pay per click.

Campaign 100

Campaign Click Through Rate CTR Non-Profits 100

Sales Pop!

JULY 18, 2022

Another typical error that may negatively affect user satisfaction and your brand campaign’s CTR (click-through rate) is neglecting to use a CTA (call to action) or inserting the wrong CTA. If you notice that your campaign’s CTR isn’t performing as well as you had hoped, a weak CTA could be the cause.

CTR 172

CTR Campaign Click Through Rate Clients 172

Search Engine Land

JULY 27, 2023

Exact match drives the highest click-through rate This data point matches the theory that the more specific you are, the more relevant the ad. The more relevant the ad copy is for consumers, the higher the response rate. Phrase match is the worst performing match type with a slight exception for CTR Poor phrase match.

CTR 98

CTR Click Through Rate Cross-sell Campaign 98

Search Engine Land

MAY 23, 2024

While vaguely mentioning that links in AIO get higher click-through rates (CTRs), Google has remained evasive when directly asked about this. Regarding CTR, if the AIO summary is divided into multiple sections, each section typically contains one or more links.

CTR 95

CTR UX Click Through Rate User Experience 95

Salesforce

APRIL 4, 2022

Click-through rate. The click-through rate is the percentage of clicks once an email is opened. Unique Clicks) / (Delivered Emails). Click-through rate (CTR) is the percentage of email recipients who not only opened your email but also clicked on at least one of the links in the email.

CTR 98

CTR Click Through Rate Objectives and Key Results Campaign 98

Search Engine Land

MAY 15, 2023

It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. CTR: 6.11%. CTR increased for all but two of the industries, according to the report. Why we care. Attorneys and Legal Services: $111.05 Furniture: $108.85

Real Estate 88

Real Estate Conversion CTR Click Through Rate 88

Heinz Marketing

JULY 7, 2022

Finally, Stack likes to focus on View-Through Rate rather than CTR (Click Through Rate). They’ve found engineers are far more likely to go off and research a company or product on their own after seeing an ad rather than clicking. Building trust is key to a tech audience.

CTR 116

CTR Click Through Rate Trust Engineering 116