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Next, we use two parameters to define “how bad” or “how good” SGE will be for our websites: CTR and rank. Click-throughrate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. CTR in Google SGE (Pessimistic). CTR in Google SGE (Pessimistic).
The standard CTR for this network is still under 0.5%. That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase. It should be no surprise that the click-throughrate and conversion rate for GDN are below 1%. Select the right devices.
The #1 result in Google’s organic search results has an average click-throughrate (CTR) of 31.7%, according to a study by Backlinko. As the ranking position drops, so does the CTR, with the #10 spot only capturing about 2.5%
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Click Through Rate 
142 
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