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How to recover from Google Ads performance drops

Search Engine Land

You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. We’ll explore potential issues in three main areas: The account itself. The market conditions. The client’s website.

CTR 96
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. KPIs: Open rate: Measure the percentage of recipients who open your emails. ActiveCampaign: For automation and segmentation.

B2B 117
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. Open rates What it measures: The percentage of recipients who open your emails. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 105
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Measuring marketing incrementality: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. KPIs: Open rate: Percentage of recipients who opened the email.

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How to maximize PPC and SEO data with co-optimization audits

Search Engine Land

High CTR copy You should be mining your PPC campaigns for high click-through rate (CTR) headlines and descriptions. Apply these successful elements to your meta information to achieve higher CTRs, which, as you now know, can lead to improved rankings. You can also include page data.

CTR 83
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

Working with them is easy: choose a provider (like RollerAds ), set up a few simple configurations and start collecting a subscriber base, which will become your main asset over time. Here are the primary benefits of push notifications: High subscription rate. High click-through rates. Real-time communication.

Growth 85
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. Approximately 90% of marketers claim that email was their main means of generating leads. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246