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Facebook Ads 2024 data: Clicks and conversions up, costs down

Search Engine Land

As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters.

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How to recover from Google Ads performance drops

Search Engine Land

You check Level 2 and see that CTR has remained stable, but the conversion rate has dropped. Traffic issues (CTR, impression share) : Focus on ad copy, keywords or bidding strategies. Key metrics to analyze CTR : A sudden drop in CTR could indicate that your ads are becoming less relevant or appealing to your audience.

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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

They can cause bigger changes in search volumes, click-through rates and conversion patterns. For instance, if you’re in the travel industry, monitor fuel prices, as they could impact people’s vacation plans and, by extension, your PPC performance. These shifts in demand aren’t just minor blips.

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What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained

Search Engine Land

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

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Search ad costs rise, conversion rates decline again in 2024

Search Engine Land

The 2024 edition once again features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC). Advertisers are paying more for leads and clicks, while Alphabet, Google’s parent company, keeps reporting record profits. Conversion rate: 6.96%.

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How out-of-order ad promotion works on Google Search

Search Engine Land

How Google ranks ads in auctions Google uses second-price ad auctions to determine which ads show for a search query and how much advertisers pay for clicks. Advertisers bid on keywords, and their ad position is based on Quality Score , which, in highly simplified terms, is a combination of bid amount and predicted click-through rate.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

ConversionXL

About five years ago, the head of PPC at an agency I used to work with challenged me to write an AdWords ad headline with a high click-through rate than his. As you can see, the ‘control’ headline with no urgency has a click-through rate of 0.77%. . #1 Implying Urgency In Your Headlines. What gives?