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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Promotional emails: Sending offers and promotions to drive sales.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

How to achieve: Promote your content on social media and through email newsletters. KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. Canva: For designing graphics and infographics.

B2B 117
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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

CTR 102
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Offer promotions: If you can, include a small discount or free shipping to incentivize the purchase. Wondering if you should sell or not?

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. KPIs: Open rate: Percentage of recipients who opened the email.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

Promote 104
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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Their CTR often exceeds that of more familiar emails. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Real-time communication.

Growth 85