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The fallacy of CTR as a KPI: Redefining PPC ad success

Search Engine Land

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.

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How out-of-order ad promotion works on Google Search

Search Engine Land

This practice is known as out-of-order ad promotion. This little nuance to how the ad auction works can be confusing, so in this article, I’ll explain how out-of-order promotion works and why Google does it. In our example, Ad 2 meets the relevance requirement because its predicted CTR is 5%, higher than the 4% threshold.

Promote 104
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Considering the astronomically high click-through rates of ads in the top Google position, however, we can understand why perhaps it’s a more than worthy investment. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246
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A Complete Guide to YouTube Analytics

ConversionXL

With YouTube, for organic, average view duration (AVD) and click-through rate (CTR) should be prioritized over YouTube search optimization, descriptions, tags, and other vanity metrics. YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do.

CTR 134
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Lead gen tactics for B2B: Best of the MarTechBot

Martech

How to achieve: Promote your content on social media and through email newsletters. KPIs: Open rate: Measure the percentage of recipients who open your emails. Click-through rate (CTR): Track how many people click on links in your emails. Canva: For designing graphics and infographics.

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The Best Time to Send an Email (Research-Backed)

Hubspot

The highest line of the graph represents the open rate. the one below it) represents the click-to-open rate. Below that, the dark blue line, represents the click-through rate. Click-through rate. Click-through rate refers to the number of people who open a link or image in an email.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

Control groups: Similar to A/B testing, you can create control groups for specific campaigns or promotions. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel. KPIs: Open rate: Percentage of recipients who opened the email.