How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
Your anti-audience will click your ad but won’t convert. To define your anti-audience, think about who’s least likely to say “yes” to your offer: Who doesn’t resonate with your unique selling points? Who clicks your ads but doesn’t become a lead or make a purchase? Does this mean you should aim for a lower CTR?
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