Hubspot

SEPTEMBER 12, 2011

The company's goal was to "identify contacts or prospects that had the greatest propensity to purchase, and put them through more of an accelerated nurture program" in the hopes of turning them into customers more quickly. While click-throughs might be easy to measure, they don't help you understand the bottom line.

CTR 71

CTR Click Through Rate Campaign Price 71

Hubspot

MARCH 15, 2012

Although individual long-tail keywords don’t have a huge impact on a PPC campaign, when looked at and measured in aggregate, they have the ability to significantly transform results by lowering cost-per-click and cost-per-lead while improving average click-through rates and quality score.

Represent 77

Represent Referrals Click Through Rate Engineering 77

Search Engine Land

MARCH 21, 2023

Google calculates quality score based on the combined performance of three components: Expected click-through rate (CTR) : The anticipated CTR of the ad against what the ad platform considers similar ads. Adjusting for this will improve the landing page experience score and help the customer experience.

CTR 82

CTR Campaign Represent Click Through Rate 82

Search Engine Land

OCTOBER 7, 2024

Search is multimodal, meaning content creation should focus on customer intent, considering images, videos, PDFs and all other touchpoints and channels. This shift requires a customer-centric approach that prioritizes intent and experience. Develop snackable videos for your unique selling proposition (USP) and customer reviews.

CTR 112

CTR Government Click Through Rate UX 112