Search Engine Land

MAY 14, 2024

AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher click-through rate than traditional web search results.

Click Through Rate 142

Click Through Rate CTR Launch User Experience 142

Salesforce

FEBRUARY 14, 2025

But hyper-personalization isnt just about adding a customers name to an email. Its about using big data , predictive analytics , and machine learning to understand customer behavior, predict future needs, and provide content, offers, and solutions in real-time. Think of next-best-action recommendations or predictive customer service.

A/B testing 87

A/B testing CTR Click Through Rate Healthcare 87

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 105

Customers User Experience Profit margin A/B testing 105

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear.

Customers 136

Customers Objectives and Key Results A/B testing Campaign 136

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Customers 98

Customers User Experience Profit margin A/B testing 98

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 91

Customers Referrals User Experience B2B 91

Search Engine Land

OCTOBER 11, 2023

The new tools have also been designed to improve the user experience, increasing the likelihood of potential customers making purchases by ensuring a seamless and easy shopping process. higher click-through rate and 2.9% higher conversion rate compared to other types of video.” Collection ads.

Click Through Rate 120

Click Through Rate User Experience Campaign Engineering 120

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy.

Growth 93

Growth Customers Referrals SQL 93

ConversionXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience. Omnichannel aligns branding, messaging , and customer service across every channel.

Customers 118

Customers Non-Profits E-commerce Objectives and Key Results 118

ConversionXL

JULY 29, 2020

When customers have a specific product in mind, more turn to Amazon search than Google. So what’s the main objective—and ideal user experience —for Google and Amazon? You either get an immediate answer or click through to a site, with no need to return to the SERP. Click-through rate is a proxy for relevance.

Click Through Rate 113

Click Through Rate Objectives and Key Results Retail Engineering 113

ConversionXL

APRIL 28, 2021

In many cases, customers are more willing to give out their info when rewards are at stake, like discounts or sales. To do so, we emailed a small subset of our users. Our open rate was great, at 37%, with a 7% click through rate. The open rate and click through rate dropped by more than half.

Product 151

Product Minimum Viable Product Click Through Rate Gaming 151

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? A study by Harvard Business School found that increasing customer retention by even 5% can increase profits by 25 – 95%.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

Search Engine Land

JANUARY 8, 2024

They enable optimization through trend identification and advanced analytics. These tools provide insights into strategy performance, like click-through rates and page engagement. Alt tags and clear visuals also contribute to SEO by enhancing user experience and search indexing. Keep my C.R.A.F.T

Objectives and Key Results 120

Objectives and Key Results Click Through Rate User Experience Engineering 120

Search Engine Land

SEPTEMBER 6, 2023

Understanding the 2023 holiday landscape Start strategizing by researching and understanding the consumer trends shaping the 2023 holiday landscape, especially as they relate to your customer and product. Pay attention to their backlink profile, site user experience (UX), and keyword targeting.

Click Through Rate 126

Click Through Rate A/B testing Retail Promote 126

ConversionXL

AUGUST 30, 2018

But it’s also essential— 89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences. Why user research matters. Amazon owes its success, in part, to user research. It has no clear ROI.

UX 111

UX User Experience Non-Profits A/B testing 111

Search Engine Land

MAY 15, 2024

Entity presence: Where are the majority of my customers located and how does that relate to location-based entities? If your website follows an entity approach and the accompanying PPC campaigns are aligned with that approach, you will see high quality scores, which mean lower costs-per-click and higher click-through rates.

Click Through Rate 94

Click Through Rate CTR Campaign Territory 94

ConversionXL

MAY 6, 2014

I ended up with a custom Google Analytics dashboard like this, which made it clear which traffic sources delivered the most relevant traffic. While I had increased the value of the offer, I’d also increased the amount of associated effort each customer would have to put in to extract that value. So what happened?

A/B testing 132

A/B testing CTR Contract Click Through Rate 132

ConversionXL

NOVEMBER 28, 2022

Rather than disrupting the user experience , they fit seamlessly with it. Ads show up on users’ “ For You” feeds in a way that’s as funny, educational, or weird as the organic content they see. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

Search Engine Land

DECEMBER 7, 2023

Brands need to build a site for user experience, not to win awards, according to Bill Hunt , president of Back Azimuth Consulting. The future is about owning SERPs real estate vs. ranks through multiple touchpoints. Multichannel approach Diversifying your content based on your customer touch point is more important than ever.

Niche 123

Niche User Experience Real Estate CTR 123

Hubspot

FEBRUARY 28, 2020

If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. Our Vision: Oversee HubSpot's websites to ensure that they are on brand, user-friendly, global, and optimized for conversion.

User Experience 100

User Experience Click Through Rate A/B testing Conversion 100

Search Engine Land

DECEMBER 6, 2023

Improving information architecture An internal linking structure optimized for the customer’s buying journey and search behaviors captures top- and mid-funnel search traffic. It also improves user experience to drive engagement and conversions. ” (You can use ChatGPT here.)

Niche 122

Niche User Experience CTR Click Through Rate 122

ConversionXL

JULY 8, 2014

Of course, you can learn about how to speak to these problems & understand the noise, through customer development , feedback loops , qualitative studies , and smart social media marketing strategies , but even then, you might still need some help getting the market’s attention. Why not seven? Or thirty-five? I don’t know.

Click Through Rate 118

Click Through Rate Technique Real Estate User Experience 118

Hubspot

AUGUST 8, 2012

Here's a question for you: How much does customer experience factor into your marketing strategy ? That’s the increasingly important subset of CXM, something called "Digital Experience Management." In other words, customer experience is way more than just a friendly voice on the phone.

A/B testing 78

A/B testing Customers Click Through Rate Follow-up 78

Search Engine Land

NOVEMBER 7, 2022

This nurtures their interest, engagement, and trust over time so they eventually become customers. Content is how you keep those people on your pages, nurture and eventually convert them into customers. CTR, or click-through rate, is the percentage of people visiting a webpage who click a specific link.

User Experience 103

User Experience CTR Click Through Rate Engineering 103

Martech

JUNE 28, 2024

They found that 40% to 60% of qualified sales pipelines are lost due to customer indecision. Over 85% of sales opportunities contain moderate to high levels of customer indecision, underscoring the importance of addressing this issue. Interactive content also has a higher conversion rate. minutes with static content.

Technique 116

Technique Click Through Rate User Experience B2B 116

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. Poor-quality ads may not be relevant to a searcher’s query, which would likely result in a poor: Click-through rate. Conversion rate.

Price 116

Price CTR Click Through Rate Campaign 116

ConversionXL

NOVEMBER 22, 2022

Exit Rate: What’s the Difference? What is Click-Through Rate? New visitors vs. returning visitors: Understand how customers use your website Where to track new vs. returning visitors 7. User demographics: Analyze your targeting Where to track demographics 8. What are digital marketing metrics?

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

ConversionXL

APRIL 29, 2014

You may be racking up wins on landing pages and email campaigns, click through rates and quality scores; but if you’re not adding long-term, quarter over quarter gains to the business, you’re missing out on the sustainable, compounding growth potential of CRO. It could be tested and finalized quickly, win or lose.

Engineering 117

Engineering Conversion Growth A/B testing 117

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. Measure and optimize: Track the performance of your email campaigns using key metrics such as open rates, click-through rates, conversion rates, and ROI.

Lead generation 112

Lead generation Click Through Rate Contact Follow-up 112

Salesforce

JANUARY 29, 2024

According to our research , email remains the best way to connect with customers. A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can. Emails that consistently bring value create lasting bonds.

CTR 124

CTR CRM Promote Campaign 124

Hubspot

MARCH 19, 2019

AdRank is calculated by multiplying your maximum cost-per-click bid with the quality score of your ad, which is calculated by measuring your page’s relevance to the keyword, user experience, and click-through-rate. Their content has to be engaging.

Click Through Rate 101

Click Through Rate User Experience Engineering Networking 101

Search Engine Land

MARCH 13, 2024

Leverage customer feedback: Pay attention to feedback from your customers, whether through surveys, reviews or direct communication. You have recommended adding a blog to increase website traffic, improve SEO, and generate more customer inquiries to the office. Identifying Topics for Ranking and Click-Through Rate: 1.

Real Estate 98

Real Estate Click Through Rate CTR Angle 98

Hubspot

APRIL 12, 2021

Disruptive or low quality content that negatively impacts a Facebook user's experience. Images are more engaging than text-based ads and result in higher click-through rates. Wait, isn't personalization what customers want? How is your ad going to catch the attention of your target customer?

Click Through Rate 99

Click Through Rate Follow-up Promote Up-sell 99

Search Engine Land

AUGUST 17, 2023

Gobert-Jones predicts, “The reality will be much more nuanced, focusing on where the AI creates truly addictive user experiences. When a brand term ranks number one on the SERP for both paid and organic, with no other bidders, there is no need to pay for those clicks. ” This question comes up a lot.

Click Through Rate 84

Click Through Rate A/B testing Campaign User Experience 84

Search Engine Land

DECEMBER 1, 2023

Create dedicated categories for Christmas to make it easy for users to navigate to seasonal items. This will help those individual products to rank for those all-important searches from potential customers. This includes faster load times, responsive design and easy navigation to improve user experience. See terms.

E-commerce 122

E-commerce Click Through Rate Pitch Strategic planning 122

Search Engine Land

DECEMBER 18, 2023

Meta descriptions : Craft meta descriptions like they were ad copy to improve click-through rates. User experience (UX): Ensure your site is a joy to use and navigate. Strong calls to action: Make it easy for your users to know what to do next. Page titles: Use keywords naturally within the page title.

UX 129

UX Click Through Rate Engineering Service 129

Search Engine Land

NOVEMBER 1, 2023

These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data. Creating a customized GBP is free and relatively easy. versus "Street."

Sports 113

Sports Angle Click Through Rate Engineering 113