Remove Click Through Rate Remove Drivers/motivators Remove Gate keeper Remove Strategize
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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

After you've identified the outcome and the goals you want to hit, you now need to strategize how to get your buyer persona from A to B. Write click-worthy subject lines. The subject line is the gate keeper of the rest of your email. Put yourself in the shoes of the buyer persona. What matters to them? J.Crew Factory.