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Perhaps the most fascinating thing about Dan’s research combined with the other research I’ve found is that even though open & clickthroughrates drop off over a subscriber’s life time, the value of long term subscribers tends to be higher. As clickthroughrates decrease, the value per visitor increases.
B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . B2C is an acronym for Business-to-Consumer, a model for selling, relationship-building or engagement. . ClickThroughRate (CTR). Customer Relationship Management. E-Commerce.
You can monitor email open rates, click-throughrates, conversion rates, and other key metrics to gain actionable insights. Along with all the features in the Plus plan, the Professional plan offers predictive sending, site messaging, machine learning, and integrations with popular e-commerce platforms.
The number of emails that are not delivered to the customer’s inbox and bounced back to you are depicted by the bounce rate. Clickthroughrate . CTR is the ratio of the total number of users that click on a specific link in an email to the total number of total users who view that email. E-commerce .
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