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3 high-impact email automations you need to drive revenue

Martech

Educational resources such as quick-start guides or how-to videos. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Click-through rates: Identify content that resonates most strongly.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Video content : Producing videos to educate, entertain or inform your audience.

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How to get your email marketing ready for iOS 18

Martech

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Promote 113
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A guide to creating social media videos (for search and beyond)

Search Engine Land

Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Focus on a strong thumbnail to boost click-through rates. Shows how well your content resonates.

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The small B2B marketing team’s guide to ABM

Martech

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

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Creating Internal Buy-In for Inbound Marketing in Higher Education

Hubspot

You’re sold and ready to start implementing an inbound strategy for your higher education institution. We talked with Val and she walked us through three tips for creating internal buy-in. Many of your higher education colleagues may shudder when they start hearing marketing jargon. 1) Communicate Openly. 2) Start Small.