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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Time-sensitive promotional offers.

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How to get your email marketing ready for iOS 18

Martech

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. One thing we can say for certain is that engagement rates will be negatively impacted for any emails that appear in any folder other than the primary inbox, said McKenna. When Gmail introduced tabs, it initially cut click-through rates.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page. Video content : Producing videos to educate, entertain or inform your audience.

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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. Welcome emails have an average open rate of 83.63% and a click-through rate (CTR) of 16.6% , both significantly higher than standard promotional emails. Your Cart Awaits!”

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The small B2B marketing team’s guide to ABM

Martech

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. To effectively guide contacts through the marketing funnel with your email nurturing strategy, ensure your messaging centers around a single, clear CTA.

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A guide to creating social media videos (for search and beyond)

Search Engine Land

Sales : Drive conversions and revenue through your video content. Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. Focus on a strong thumbnail to boost click-through rates. Shows how well your content resonates.

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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Video marketing has the potential to help educate your customers, build awareness, and increase conversions. Instead of sending tons of promotional emails, aim to add value to your content. Customize the sender name.

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