Search Engine Land

APRIL 18, 2023

This article will provide an overview of the search landscape and the two key search engine marketing (SEM) tactics, plus five simple questions you can ask yourself to determine where your efforts should be spent. PPC, or pay-per-click, are the ads that appear on a page of search results (typically in premium positions).

Objectives and Key Results 101

Objectives and Key Results Minimum Viable Product A/B testing Engineering 101

ConversionXL

FEBRUARY 3, 2022

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. Slack started with a minimum viable product. Activation. Image source.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

It’s certainly the way that Dan positions it above, but it can easily be applied to bigger companies looking to test new product ideas, feature ideas, service ideas, etc. Dan’s process proposes something very interesting: that there’s something wrong with the current minimum viable product (MVP) concept.

Product 67

Product X-functional A/B testing Minimum Viable Product 67