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How to make the most of GA4 for SEO

Search Engine Land

This article explores how SEO professionals can leverage GA4’s features to refine their strategies, from linking with Google Search Console to analyzing organic traffic and setting up custom events. You can see impressions, clicks, click-through rate (CTR) and average keyword rankings. Processing.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

So marketers end up stuck in a cycle of sending out generic blast emails that do little to engage their audience. Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Implement behavioral triggers.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Let’s break down and understand the following: What does digital marketing include? Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown. Bounce rate: The percentage of visitors who leave your site after viewing only one page.

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3 high-impact email automations you need to drive revenue

Martech

This automation is activated immediately after a user submits a sign-up form or interacts meaningfully with your brand. Send instantly upon sign-up. Abandoned cart emails have an impressive 41% open rate and a click-through rate far above average, per Klaviyo. Highlight the primary benefit of subscribing.

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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

Follow-up questions: Users can ask additional questions to explore topics further, creating a more interactive search experience. Google’s AIO uses an icon for references, offering less transparent citations, while SearchGPT mostly links directly from the publication’s name, which could impact click-through rates.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) What are the three top kinds of content for this audience the emails should link to? Measuring effectiveness To assess how well this content resonates with your audience, focus on the following key performance indicators (KPIs): 1. Follow-up campaigns.

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Lead gen tactics for B2B: Best of the MarTechBot

Martech

The key elements and enhancements to this prompt are as follows: (Task) Please list three low-cost lead generation tactics to grow new contacts and please list any martech tools that help execute these strategies. KPIs: Open rate: Measure the percentage of recipients who open your emails. Also, please keep the language simple.

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