Search Engine Land

MARCH 4, 2024

By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates or other key metrics.

A/B testing 114

A/B testing UX User Experience Engineering 114

ConversionXL

NOVEMBER 22, 2022

Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Conversion rate: Understand marketing success Where to track conversion rate 10. Click-through rate: Understand how your emails and ads engage customers Where to track click-through rate 11.

CTR 105

CTR Click Through Rate Non-Profits Campaign 105

Sales Pop!

SEPTEMBER 21, 2022

Therefore, it follows that a major concern of every player in the field is how to stand out from the crowd and become successful. To be successful, eCommerce businesses employ the functionalities of several tools to help them engage with their customers, generate sales, fulfill orders, and keep up with other business processes smoothly.

Non-Profits 130

Non-Profits UX Click Through Rate B2C 130

ConversionXL

DECEMBER 1, 2014

The “best practices” of CRO, UX and design are exactly what they’re labelled as: “best practices.” And though there aren’t many case studies that have focused on this explicitly, UX expert and author Luke Wroblewski makes the case that top-aligned labels are a good option to test. And for good reason. How’s a marketer to know?

A/B testing 127

A/B testing UX Click Through Rate Prospecting 127

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Testing may change if you are working to improve click-through rates vs. grow organic traffic as a whole vs. positively impact user experience on the site. Monitor : Set up a tracking dashboard using a tool like Google Data Studio.

A/B testing 100

A/B testing Click Through Rate UX Engineering 100

ConversionXL

APRIL 18, 2019

The initial consumer research that starts with “coffee grinder” may yield follow-up queries like “conical burr grinder reviews” as the searcher progresses toward a purchase. If you can answer that query clearly, the traffic is up for grabs. Whether you choose Google’s four-intent model or another is up to you.

UX 126

UX Engineering Click Through Rate Follow-up 126

ConversionXL

NOVEMBER 17, 2022

For UX analysis: Hotjar 5. For example, a company with a large social media following might look like it’s thriving, but followers are a vanity metric. What’s important is how follower numbers translate to engagement, shares, increased brand awareness , and conversions. Conversion rate. Click-through rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Search Engine Land

OCTOBER 19, 2023

I expect more will follow what we’re doing at my agency when they generate content for their clients as the knowledge of the approach becomes more commonplace. It’s like sending someone out to pick up a gourmet cheesesteak from Barclay Prime, and they come back with a veggie sandwich from Subway – not what you asked for.

CTR 141

CTR Follow-up Engineering Presentation 141

Search Engine Land

FEBRUARY 14, 2024

You can harness positive experiences through reviews, testimonials, and word-of-mouth referrals. Dig deeper: Ecommerce SEO & UX: 4 simple tips to boost traffic and sales Get the daily newsletter search marketers rely on. Set up a “Filter” in your spreadsheet, sort by common words, and tag keywords accordingly.

Customers 91

Customers Referrals User Experience B2B 91

ConversionXL

FEBRUARY 3, 2022

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. These can include UX issues or concerns that aren’t addressed in copy.” [via Reduce complexity in the sign-up process. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Search Engine Land

FEBRUARY 14, 2023

If you’re not conducting base analysis, you might set your site up for failure by funneling all of your resources to a main keyword that is too far out of reach. You can tell the intent because it will be one of the following: Commercial : Users who are researching before making a purchasing decision. Navigation. Personalization.

Education 88

Education Angle UX Click Through Rate 88

ConversionXL

MAY 22, 2014

In a big picture, can’t “Conversion” really be boiled down to getting more of the right people clicking on the things you want them to click ? Upon inspecting the source code, visitors would find the following. Australian Air Force Banner.

CTR 116

CTR Technique Click Through Rate Follow-up 116

Hubspot

AUGUST 21, 2018

On a yearly, quarterly, and even monthly basis, new trends and techniques pop up and transform the way we attract, connect with, and market to our audiences. But keeping up with the changes isn’t quite enough. Why Follow Marketing Trends? Let’s change up the algorithm of the search results page for fun.”.

Follow-up 101

Follow-up Niche Legal Represent 101

Search Engine Land

APRIL 11, 2023

As the site grew, so did traffic – up until the September 2022 core update, where it began losing about 50% of its SEO visibility. The following efforts were taken for this site over three months: Tidying up any technical SEO errors & mishaps we uncovered during a fresh crawl of the site.

UX 77

UX Click Through Rate Clients Trust 77

Hubspot

DECEMBER 22, 2020

Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. But if click-through rate (CTR) and engagement is low — even if it ranks on page one — you've now spent your time and budget running circles in an SEO hamster wheel. Avoid paid keyword traps. Video carousels.

Gambling 101

Gambling CTR Education Campaign 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. I log onto Twitter and see several people I follow have tweeted the same link. Following that, he recommends four to five posts from around the web worth your time. Here's how it goes most weeks: 10 a.m.: I see a cool link on SparkToro Trending. tl;dr Marketing.

UX 101

UX Engineering Follow-up Niche 101

ConversionXL

SEPTEMBER 24, 2020

The Australian Air Force ran a banner ad on an Australian IT news website with a clever incentive to click: Upon inspecting the source code, visitors would find the following: Even with a limited budget, this ad won an advertising award, massively increased job inquires for the Australian Air Force, and reduced the average cost per enlistment.

CTR 111

CTR Technique Profit margin Follow-up 111

Hubspot

SEPTEMBER 12, 2019

To keep your email on-brand , consider using the following tactics: Use a tone in your email content that complements your other branding and marketing materials (like your website and social media). Include unique images, videos, GIFs, and animations to break up the written content. Nobody wants to read a cluttered, unorganized email.

A/B testing 78

A/B testing User Experience UX Click Through Rate 78

ConversionXL

FEBRUARY 27, 2019

The Introduction phase is rarely profitable, and product launches are expected to push products up a steep Growth curve—and into the black. Instead, the product manager should keep iterating on the press release until they’ve come up with benefits that actually sound like benefits. Write a Frequently Asked Questions document.

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

JUNE 3, 2019

To develop your customer retention strategy, follow this four-phase process: Research your customers to find out what they need most. The same article noted that companies spending 30% more time analyzing marketing performance data earned 3X higher open rates and 2X click through rates for email.

Customers 82

Customers Non-Profits Profit margin Objectives and Key Results 82

ConversionXL

FEBRUARY 11, 2016

While some platforms (ahem, Facebook) already have advanced targeting options, others are focused on quickly catching up. Earlier this week, I wrote an article on mobile UX optimization. With exact match, you’ll end up with long keyword lists. 7 Common (and Costly) PPC Mistakes.

CTR 90

CTR Cross-sell Campaign Drivers/motivators 90

Search Engine Land

NOVEMBER 17, 2023

Their writer, Amanda Chicago Lewis , described us in a particularly unflattering way: “So who ends up with a career in SEO? If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents.

Engineering 121

Engineering Niche Promote Up-sell 121

Hubspot

JUNE 26, 2018

Think of the following five categories as an outline for your email strategy. Before you come up with your campaign goals, gather some context. Create a Way for People to Sign Up. There’s nothing worse than signing up for a great offer only to be disappointed by the content that follows. Define Your Audience.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

FEBRUARY 3, 2022

Use your findings to fine-tune customer personas and make data-driven UX decisions. This deep dive will help you establish how your messaging stacks up against your rivals and which aspects of your brand and product will help you stand out. Come up with several options and stress test each of them.

Growth 102

Growth Product Objectives and Key Results User Experience 102

ConversionXL

APRIL 3, 2019

When setting up interviews , call them “chats,” not interviews—and treat them like chats; anticipate where the conversation could go and listen, listen, listen. Customers go online to avoid calling—rebuilt page to make it more experiment-friendly and targeted reduction in customer call rates. Don’t get caught up in hacks.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

Search Engine Land

OCTOBER 7, 2024

Mobile dominance Since most images and videos are consumed on mobile devices, it is crucial to ensure that your UI, UX and assets are optimized for mobile. Business email address Sign me up! Personalization Tailoring experiences based on audience, journey, demographics, location and intent is vital for brands to succeed. Processing.

CTR 112

CTR Government Click Through Rate UX 112

Salesforce

NOVEMBER 1, 2024

Consider a few common scenarios that may come up during a customer’s search: Synonyms: There are multiple different ways to search for the same thing. With the right ecommerce site search solution, this shouldn’t be a problem and the right results will still show up. Your search UX should account for this. Same, but different.

UX 101

UX Click Through Rate User Experience Technology 101