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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Is click-through rate a valuable SEO metric?

Search Engine Land

The role of click-through rate (CTR) in SEO has been debated for many years. It lets you see how many people are clicking through and also how many are not. Some SEO experts argue that Google can't rely on links anymore as they are "gamed" easily. The post Is click-through rate a valuable SEO metric?

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9 Ways to Supercharge Your Email Click-Through Rates

ConversionXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason.

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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading to higher unsubscribe rates.

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These Emojis Can Increase Click-Through Rates, According to New Data

Hubspot

It resembles an absurd game of pictionary, but perhaps randomness is what catches the viewer’s eye. Emojis, even the octopi and horses … actually, especially the octopi and horses … encourage interaction from your audience, higher click-through rates, and better messaging from your brand. But use them sparingly!

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Google Ads tests video asset option

Martech

It could open the door for broader experimentation and be a game changer for those struggling with click-through rates. While videos have long been part of the Shared Library, their direct availability in the Assets section simplifies their use. What they are saying. and European accounts arent seeing it.

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How AI is reshaping the content creator industry

Search Engine Land

So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information. SparkToro’s 2024 Zero-Click Search Study found that: In the EU, out of every 1,000 Google searches, only 374 lead to clicks on websites outside of Google’s platforms.