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Why starting small with AI pilots before scaling is a mistake

Martech

Whether your focus is revenue growth, customer acquisition, improving customer satisfaction or operational efficiency, these goals should inform your AI marketing efforts. Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals?

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. Results of our SGE impact model for 23 websites You must be curious to see what our model shows in terms of traffic drops (or growth!) SUBSCRIBE See terms. for actual websites.

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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

While email list growth is generally a good indicator, is that what you are ultimately looking for? Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers. Connect with HubSpot :

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Dominic Coryell of GIMME GROWTH explains further… Dominic Coryell , GIMME GROWTH: “It’s helping to shape your product roadmap by using growth experiments in a pretty fast way. So, they went through many more iterations (smoke tests)… Image Source. Then, growth took a turn for Flowtown… Image Source.

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate.