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A Behind-the-Scenes Look into HubSpot's Newest Content Marketing Strategy (Part 1 of 3)

Hubspot

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. We map out this customer journey and find the most influential and high impact touchpoints.

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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

Good offers drive active interest and keep you subscription rates high. Are you considering producing webinars or launching surveys? Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers.

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The Straightforward Guide to the Google Display Network

Hubspot

That makes the user intent different than when an ad appears at the top of a Google results page for a high-intent search phrase. It should be no surprise that the click-through rate and conversion rate for GDN are below 1%. Here are some high-impact areas for tightening audience targeting where it counts.

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How to Use Smoke Tests to Validate Your Product or Feature Ideas

ConversionXL

Derek Sivers suggests you “test the riskiest assumptions first” Otherwise, consider the following… High impact ideas. If you’re prioritizing your experimentation , you likely have some measure for “anticipated impact” Ideas that have been backlogged for too long. Was it an execution error?

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Why starting small with AI pilots before scaling is a mistake

Martech

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.