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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

While email list growth is generally a good indicator, is that what you are ultimately looking for? Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers. Connect with HubSpot :

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

10) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. 13) A high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation. Source: Aberdeen ) Tweet This Stat!

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate.

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Why starting small with AI pilots before scaling is a mistake

Martech

Identify high-impact AI marketing use cases Where can AI help your marketing have the most significant impact on your business goals? Prioritize use cases based on impact and feasibility. Start with projects that have the potential for high impact but are also feasible, given your current resources and capabilities.