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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Maybe your email marketing program should be more ROI-driven, where you explore not only click-through rates and percentages, but see how these translate into leads and customers. Connect with HubSpot :

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How Google SGE will impact your traffic – and 3 SGE recovery case studies

Search Engine Land

Click-through rate (CTR) in SGE It is a mystery what will be the actual CTR of different positions in the SGE snapshot carousel. These are the keywords you should use to estimate SGE impact. There are 1,242 high-impact keywords we identified across all 23 websites. We want to make sure they rank in SGE.

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MOPs Rundown: Maximize your resources during a time of peak capacity

Martech

Rank your team’s workload with a level of impact and effort rating. Focus on the projects with high impact; and even more so on the high impact projects that are low effort. Anything that is low impact and high effort, should be deprioritized to the new year. Embrace automation.

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How to Automate Apps with Workflows & Integrations

ConversionXL

By starting with simple automations, your team will be able to reclaim their time to focus on more productive or strategic activities. For example, a high open and click-through-rate on your emails suggests that your messaging resonates. How engaged they are with your marketing. Conclusion.

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8 Data-Backed Strategies to Increase Your Video's Play and Conversion Rates

Hubspot

In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate.