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Say Goodbye to Blast Emails – How AI Helps Your Personalized Email Marketing

Salesforce

Low Engagement: Generic emails often result in lower open and click-through rates because they fail to grab the recipient’s attention & interest. Increased Unsubscribes: Irrelevant messaging can frustrate recipients, leading to higher unsubscribe rates. Track Campaign Engagement.

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How AI is reshaping the content creator industry

Search Engine Land

For example, creators would produce content for Google in exchange for visibility and traffic, which allowed authors to monetize it through ads and affiliate links. The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications.

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The small B2B marketing team’s guide to ABM

Martech

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 113
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How to conduct audience research for paid search

Search Engine Land

Does one of your product categories have a sky-high click-through rate that you weren’t expecting? Maybe a new product launch is getting super high engagement but no purchases? It’s unlikely that all of your ads performed at similar click-through rates, conversion rates or had the same ad strength.

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Push notifications: The secret weapon for SEO and revenue growth by RollerAds

Search Engine Land

High click-through rates. Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Real-time communication.

Growth 85
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12 Email Marketing Techniques to Achieve Sales Plan Over Fulfillment

Sales Pop!

Moreover, automated emails prove to have a 17.27% higher click-through rate than regular emails. Instead of sending tons of promotional emails, aim to add value to your content. Launching a sales-prompting email campaign is never easy. Did you know that on average 54% of emails we receive are promotional?

Technique 229
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110