Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Exclusive product launches. Guest blogging.

Niche 136

Niche Negotiate Contract Legal 136

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Salesforce

APRIL 1, 2022

The company used a strategic partnership between sales and marketing to launch its ABM success. With a targeted approach to account selection, thanks to first-party intent data and its use of marketing automation tools for its promotional email banners, WebPT saw an increased click-through rate of 2.4%

Campaign 98

Campaign B2B Strategic partnership Promote 98

ConversionXL

FEBRUARY 3, 2022

SEO , SEM, paid advertising , content marketing, social media, email marketing, strategic partnerships with other brands, PR; Activation. Here, you’d measure metrics like what percentage of users converted to a paid membership, as well as email performance metrics like open rate, click-through rate, and unsubscribes.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115