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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. KPIs: Open rate: Measure the percentage of recipients who open your emails. ActiveCampaign: For automation and segmentation.

B2B 118
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CDP and customer experience: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Please explain how a CDP can improve these three areas of the customer journey: customer experience, customer engagement and conversion rates.

Customers 111
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Email content for B2B decision-makers: Best of the MarTechBot

Martech

There are many possibilities, depending on the human users industry and main objectives: Before we start, you are an email marketing expert for a B2B financial services company. Open rates What it measures: The percentage of recipients who open your emails. MarTechBot now has 10+ personas to provide more targeted responses.

B2B 105
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Measuring marketing incrementality: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, you are a business analyst for a direct-to-consumer line of beauty products that also sell in some regional retail chains. KPIs: Open rate: Percentage of recipients who opened the email.

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How to recover from Google Ads performance drops

Search Engine Land

We’ll explore potential issues in three main areas: The account itself. Recently, we’ve noticed fewer people coming into the store (lower click-through rate) and of those who do come in, fewer are making purchases (lower conversion rate). The market conditions. The client’s website.

CTR 96
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Improving marketing operations performance: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are the marketing ops manager for a regional supermarket chain. KPIs: Campaign open and click-through rates. Lead conversion rates. Marketo, Mailchimp).

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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. Approximately 90% of marketers claim that email was their main means of generating leads. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246