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Lead gen tactics for B2B: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are heading lead generation for a B2B financial services company. How to achieve: Promote your content on social media and through email newsletters.

B2B 119
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8 Proven Traffic Sources for Your Sales Funnel

ClickFunnels

Over one-quarter of all Black Friday transactions in 2015 were kindled through email marketing. Approximately 90% of marketers claim that email was their main means of generating leads. When it comes to solo ads, we’re primarily playing with click-through rates and conversions.

Niche 246
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Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics

Search Engine Land

They need to quickly convey how a product functions and its main features. Product listing optimization increases click-through rate, return on ad spend, revenue and other vital metrics , allowing brands to scale effectively. Product images Images are crucial to a high-performing product listing. Brand (32%).

Retail 86
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All You Ever Wanted To Know About Marketing Campaigns

Salesforce

Marketing campaigns are a series of strategic actions designed to promote specific business products and goals executed within a set timeframe. You can also use that contact information to send them personalized promotions and offers. It dramatically increases conversion rates and customer satisfaction.

Campaign 115
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How AI is reshaping the content creator industry

Search Engine Land

Analysis has shown that the general drop in traffic to small independent sites was not caused by the unhelpfulness of their content but by an overall drop in click-through rates. They aim to protect and safeguard original content creators and promote their value-added. Get the daily newsletter search marketers rely on.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction.

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CDP and customer experience: Best of the MarTechBot

Martech

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are CMO for a large consumer brand. Please explain how a CDP can improve these three areas of the customer journey: customer experience, customer engagement and conversion rates.